7 Offline Marketing Tips that Achieve Results in Nigeria
If you spend much of your working hours or leisure time on digital devices, you may be forgiven for thinking that contemporary marketing is all online and social media. But while many businesses now engage their target audiences via these channels, there’s still a lot of offline marketing going on in the physical world. […]
Integrated Marketing: How to Integrate Offline and Online Marketing for Your Business
Owing to the competitive and dynamic nature of the market today, businesses that want to stay successful and profitable must ensure they can spread their nets wide in their marketing efforts. This will require leveraging both offline and online channels to maximize their reach and effectiveness. This approach is called integrated marketing, and it […]
Measuring ROI on Social Media: Tools and Techniques
Assessing the return on investment (ROI) from social media activities is crucial for businesses aiming to understand the effectiveness of their online marketing efforts. Determining the financial impact of social media campaigns helps companies allocate their budgets more efficiently and make informed decisions about future marketing strategies. Read more about Social Media With a […]
Micro-Influencers: Enhancing Your Social Media Strategy
The rise of micro-influencers marks a significant shift in online marketing strategies. These individuals, with their modest yet highly engaged followings, offer brands a unique opportunity to connect with specific audiences on a more personal and authentic level. Read more about Social Media Their ability to communicate directly and meaningfully with their followers makes […]
Why Your Business Needs A Digital Marketer?
The world has changed. We are now living in the digital age. The first step in starting a business is to get people to buy your products. The internet has become so easy to use. As a result, the online population is large. This is the area where digital marketing focuses. Your business can […]
How To Make Money Online Using Social Media
We have watched and witnessed how social media has risen to become a significant and powerful communication tool in the past three decades. It has become part of our everyday lifestyle. The average person uses social media to receive news updates, send and receive information, share opinions, and ultimately engage in online business transactions. […]
Business Growth Tip: Sell Your Products On E-Commerce Websites
Nigerians are buying and selling things online at an increasing rate. If you own a business and you’re looking to expand your customer base, you should seriously consider taking your products to the web. Perhaps you’ve already done this. You might have a few social media handles, where you frequently advertise your wares and services. […]
10 Proven Ways to Market Your Business for Free
Getting word about your business out into the public can be quite expensive. This is especially true if you want to capture the attention of a large number of potential clients, as opposed to just throwing information about your enterprise at a random crowd. The question here really is: how do you put your business […]
ConnectNigeria’s Top 100 SMEs: Kellyzolae Shopping
Online fashion stores are many. They are, on the whole, quite easily accessible; on social media platforms such as Instagram, you’re just a hashtag away from finding a variety of such stores, displaying pictures of their wares on their pages, as they would on the hangers and shelves in brick-and-mortar shops. If you were scrolling […]
Top 5 Digital Content Creation Tools
As an entrepreneur or an advertising team-lead, getting across to your target audience can be a daunting task at times. While some people may decide to spam customers with emails and upsetting ads, content marketing has proven to be a decent way of reaching out to potential clients. Content marketing is essentially about communicating with […]
E-mail Marketing Training In Lagos By Webkraft Academy.
You have probably heard of email marketing repeatedly on the internet, at conferences and during marketing strategy meetings. It is presumed that the money is in the list and email marketing enriches business communications, targets specific key markets, and is both cost-effective and environmentally friendly. But, how can this really generate revenue or contribute to […]
5 Steps to Starting Your Digital Marketing Business
Digital marketing refers to the marketing of products and services using digital media. The internet is a major field for digital marketing, but it also encompasses other means, including mobile SMS and display advertising. Products are promoted using various forms of electronic media. Digital marketing embraces activities covering search engine optimization (SEO), search engine marketing […]
Five Tips For A Successful Business Year
Of course, you want the New Year to be a great one for your business- think costs covered, clients happy, and healthy profit margins.But what are you going to do to make this happen? Here are five things you could do to make this year’s business brilliant. 1. Strengthen Your Customer Care and Feedback Mechanisms […]
5 Simple E-commerce Platforms You Can Use for Your Business
The modern shopper doesn’t have to visit a brick-and-mortar mall to get their shopping done. There’s no need to go through the associated stress when they could just order for their goods from the comfort of their homes, or while they’re on the go. That’s what e-commerce is about- convenience. Nigerian consumers are growing increasingly internet […]
5 E-Business Marketing Tools for Small Businesses in Nigeria
Funmi is fresh out of college. While in college, she bought and sold clothing accessories to students and made money out of it. Now that she’s out of school, she wants to take her accessories business to a whole new level. Her primary concern is to market her accessories to a wide audience. And what […]
What Are Challenges and Advantages of Doing Business Online in Nigeria?
E-commerce is definitely the future of retail in Nigeria. Gone are the days when you absolutely had to rent a shop or office space to do business properly. Nowadays, more and more entrepreneurs are embracing the internet as their main platform for business. Being able to reach thousands of potential customers at the same time […]