Tapping into Nigeria’s Tiny Luxury Market Share
In a 2023 report by Stears, it was revealed that out of Nigeria’s vast population, only 3.7 million individuals have the means to spend $10 (₦4,615.00) daily. This is 1.85% of the nation’s total population. This statistic underscores the significant income disparity in the country and highlights the limited number of people who can […]
7 Strategies To Increase Market Share
Market share is basically the total percentage of control a company or business has in the market for its products and services. It refers to the total conversions a business has had in terms of loyal fans and customers. Read more about Business According to Investopedia, ‘market share is calculated by measuring the percentage […]