5 Key Market Insights Before Launching Your SMEs In Nigeria
Small and medium-scale businesses contribute 60% to Nigeria’s GDP. However, over 70% of new SMEs do not make it to their third year due to inherent problems peculiar to Nigeria. Findings show that most businesses that collapse before their third year do so because of poor insights into the Nigerian terrain. Studies have […]
6 Beneficial Market Insights For New SMEs In Nigeria
As a new SME, it is very unwise to enter the Nigerian market without gaining insights into the terrain. Many businesses fail because they fail to gain insight into the country’s business terrain. Many people enter the Nigerian market in a haste, without doing their due diligence. Read more about Business As a marketing […]