Integrating Email with Your Marketing Strategy
Henry is a business developer for an insurance firm in Lagos. Today, he is to present to his Managing Director why his firm should adopt email marketing as part of the firm’s marketing strategy and how email will help the sales team achieve their sales quota. He knows what his firm needs – to differentiate […]
3 Reasons Why You Need Email Marketing For Your Business
Jide’s marketing budget has been cut by 50% by his management. He had planned to invest in several marketing channels to increase his sales by 30% in the coming year. He planned to go to radio, use email marketing, print out flyers, participate at trade shows and invest in online advertising for his computer firm. […]
Vote for Connectnigeria at the Startup South Awards
We’re excited about yet another prestigious nomination this year – Small Business Friendly Platform of the Year 2015 (Online) at the #StartupSouth Awards! Our dear colleague, Frederick, also received a nomination as the Small Business Journalist of The Year 2015 (Print/Online). Again, we say thank you to our dear users and readers. We couldn’t have gotten this far […]
3 Online Lead Generation Techniques for Your Business
Lead generation –the process of getting the contact information of potential customers that show interest in your business, is a critical aspect of marketing and sales. The more leads a marketer generates, the more sales he closes. As a business, it is important for you to have a steady flow of leads that will eventually […]
Business Profile: Outsourceit
Focus. A quality all great leaders possess. Even in business, the ability to stay focused on your core business and not get distracted by the numerous business processes is critical to your success and growth. The concept of outsourcing (the practice of employing outside firms to perform tasks normally done in-house) was born out of […]
Building Brand Communities Around Your Event
Did you know that Hootsuite grew from 0 to 3 million users without spending a dime on advertising or public relations for the first 3 years of its existence? That sounds incredible right? Ryan Holmes, the CEO of Hootsuite credited the company’s success to its community outreach programmes. The company basically allowed its users do […]
How to Use Email to Promote Your Event Effectively
As an event organizer/planner, what is your number one priority? My guess is to get your ideal audience to register and attend your event, right? It doesn’t matter what industry you’re in, or what sort of event you’re organizing, whether it’s a paid for workshop or a free conference, the need is the same. In […]
How to Write Very Catchy Headlines for Business Blogs
Writing headlines for your blog is much like writing a sales advert. Your business blog headline, much like a sales message, should influence your reader to take action. According to a test, it has been discovered that 8 out of 10 people read only your headlines but do not read the rest of your blog. […]
What You Need to Know Before Advertising Online
The future of marketing and advertising is online. Today, the internet is the fastest growing medium for advertising, and by 2017 it will be the biggest medium in one-third of the global ad market.What does this mean for your business? It means your customers are leaving their TV screens, their magazines, their newspapers and are […]
4 Simple But Powerful Customer Retention Tips
Did you know it is 6 to 7 times more expensive to acquire a new customer than to retain one? And did you know a repeat customer spends 67% more than a new one? So before you invest all your money developing customer acquisition channels take a step back and look at your current customers […]
Youth Empowerment and ICT Foundation holds Social Media Awareness conference
Youth Empowerment and ICT Foundation held a conference on “Social Media Awareness: the Good, the Bad and the Opportunities.” The event took place at the Civic Center on the 3rd of May, and was ‘’coordinated’’ (as Jim Ovia put it) by Basket Mouth. Key speakers at the event included: Lanre Aina of Google Nigeria Chude […]
Meet the Boss: Tunde Owoeye-Phoster, Phoster Solutions
Tunde Owoeye-Phoster is the CEO of Phoster Solutions, a branding and advertising firm. He is the Co-founder of two other companies, a business coach, and one of the lead facilitators and consultants at Orange Academy where he lectures both new and experienced staff of Nigeria’s largest companies. He received an award for ‘Empowering Youths through […]
Website Review: Find Answers To Life’s Complex Questions at AskDami.com
By Frederick Chegwe ”This life is a test, it is only a test. If it was an actual life, we would have received further instructions on where to go and what to do.” Have you ever searched for practical solutions to complex situations in your finance, career or relationship? Sometimes, we may have to […]
Insight Into UOC Foods, a Sit-Down With the Co-Founder [EXCLUSIVE]
With a reputation for delicious home cooked meals and fresh produce, UOC Foods has become a household name for families, mostly those with busy schedules. Connect Nigeria’s Frederick Chegwe had a sit down with the Co-Founder and Managing Partner of UOC Foods, Mrs. Obianuju Chinwuba, and she gave some insight into the business and how they work. CN: […]
JMG Nigeria: A Leader in Generator Industry
By Frederick Chegwe. JMG is a generator dealer in Nigeria that caters to industries such as telecommunications, leisure, health, construction and manufacturing. JMG has proven to be a leader in Nigeria’s generator industry providing a wide range of sets with fantastic support and after sales service JMG has a firm partnership with the largest assembler of […]
CareerShift for Busy Professionals: Day 2
Growth is a necessity in life. Anything that exists and does not show growth or improvement is irrelevant and is quickly discarded. Every economy, enterprise and individual desires growth. To be wealthy, respected, influential, successful and happy, you must grow into it.