Archives Tag: Customers
Successful Nigerian Restaurant Franchises
April 19, 2022
From before Nigeria became an entity till the present day, many businesses both of local and international origin have enjoyed the ease franchise opportunities brought to the Nigerian market space. Leveraging on the success, popularity and marketing strategy of an established brand has helped many SMEs, over time, grow from having only a handful of … Continue reading Successful Nigerian Restaurant Franchises
By achem
SME Spotlight: The Gift Plug
April 19, 2022
Are you often at a loss as to what gift to get a loved one? Have you ever wished you could just tell someone your budget and have them do the work while you get showered with gratitude? Mojisola Saliu studied Mass Communication at Olabisi Onabanjo University, Ogun State, and now runs The Gift Plug, … Continue reading SME Spotlight: The Gift Plug
By jehonwa
Business Growth Tip: Be Innovative
April 19, 2022
By now, you probably already know that innovation is good for business. It keeps entrepreneurs in touch with today’s markets and customers’ demands, stands them out from amongst their competition, and turns tomorrow’s challenges into opportunities. But it’s not always clear how individual businesses should innovate. A lot of people think that innovation is principally … Continue reading Business Growth Tip: Be Innovative
6 Laws of Branding That Make Digital Marketing A Success
April 19, 2022
Traditional marketing is slowly approaching its demise and digital marketing is taking its place. However, there are some laws of branding that have proved effective in the traditional marketing sphere that still apply to digital marketing: Own a word The first law of branding is “Never underestimate the power of your brand name”. Owning a … Continue reading 6 Laws of Branding That Make Digital Marketing A Success
Business Growth Tip: Set Up A Customer Referral Program
April 19, 2022
Like any typical business person, you might be adopting a passive approach to customer referrals. You grind out your best product, push it out to the market with some publicity, attract customers, and just hope that they tell their family and friends how good your brand is – if they like it. Sometimes this works … Continue reading Business Growth Tip: Set Up A Customer Referral Program
Tip Of The Day: How Brand Storytelling Can Grow Your Business
April 19, 2022
Old style advertisements were a mashup of product descriptions, lists of advantages derivable from product use, and a plea (veiled or obvious) to the advert’s recipient – viewer or listener – to purchase the product. Pretty straightforward. If you’re still doing that today, there’s a big chance that your spending on advertising will deliver less … Continue reading Tip Of The Day: How Brand Storytelling Can Grow Your Business
How to Retain Customers: Managing Customer Retention For Business
April 19, 2022
Customer service is the provision of professional and quality service to customers before, during and after a purchase. An excellent customer service experience creates customer happiness which translates to customer retention. While customer acquisition is important to a business, research has shown that customer retention is even more important and cheaper because it costs companies seven times less to retain … Continue reading How to Retain Customers: Managing Customer Retention For Business
By uduakedet
Ten Ways To Make Your Customers Keep Coming Back
April 19, 2022
How do you make your customers loyal to your brand? Don’t get carried away by the desire to grow your customer base; if you’re not succeeding at keeping the ones you have, your mission to attract more regular buyers to your business is going to fail. The new ones will be lost for the same … Continue reading Ten Ways To Make Your Customers Keep Coming Back
5 Basic Needs of Every Customer
April 19, 2022
Just as humans can absolutely not live without oxygen, so also can a business not exist without customers. In comparison to basic human needs, there is absolutely nothing more important than meeting your customers’ basic needs. Not to be misunderstood for customers’ wants, as every customer comes with various wants they hope you would fulfill. … Continue reading 5 Basic Needs of Every Customer
By adepeju
The 25 Unbreakable Laws of Sales (8): No Prospect, No Sales
April 19, 2022
If you don’t have a prospect, you are out of business. – Zig Ziglar Life Follows A Sequence Life follows a defined order. The sequence of life usually follows the mathematical order of counting one before two. Nature also follows a defined arrangement. When you sow, you reap. When you work, you eat. The farmer … Continue reading The 25 Unbreakable Laws of Sales (8): No Prospect, No Sales
By g-emutche
The 25 Unbreakable Laws of Sales (7): Selling is Like Art of Fishing. You Need the Line, the Hook and the Bait
April 19, 2022
If you aren’t going all the way, why go at all. – Joe Namath Everything Has a Price Tag! There is a price for everything. Even the item that is classified as priceless still has a selling price. Its selling price is ‘Priceless!’ Every prospect has a price. Each prospective customer has something that will … Continue reading The 25 Unbreakable Laws of Sales (7): Selling is Like Art of Fishing. You Need the Line, the Hook and the Bait
By g-emutche
Five Tips for Surviving the First Five Years of Your Business
April 19, 2022
Entrepreneurs set up shops across Nigeria in their hundreds on a daily basis. Typically, they go into the world of business with high hopes of little beginnings blossoming into giant aftermaths, maybe even becoming relevant far beyond the limits of their locality. Again, all too often, the tale doesn’t quite play out as they expect- … Continue reading Five Tips for Surviving the First Five Years of Your Business
Four Types Of Customers You Will Have, And How to Sell To Them
April 19, 2022
If you are a salesperson, you probably have a better idea of how much some people’s tastes and preferences differ. And when it comes to business, the ability to distinguish between different personality types can be a real advantage, especially when the competition is tight. But this commonsense rule is not as adhered to as … Continue reading Four Types Of Customers You Will Have, And How to Sell To Them
3 Tips for Effective Corporate Gift Giving
April 19, 2022
As the Christmas season gets closer, most companies are carefully strategizing their corporate gift giving – let’s call it gifting – plans to appreciate their customers. Your company may even be one of them, following through with a strict corporate policy perhaps. But here is a question. How many companies genuinely enjoy giving corporate gifts? Really. … Continue reading 3 Tips for Effective Corporate Gift Giving
By ify
4 More Days to Register for BVN
April 19, 2022
According to media reports, a total of 21 million customers in the country have obtained their BVN so far. Also, about 12,000 bank customers in the diaspora have taken advantage of the BVN registration centres created outside the country by the Central Bank of Nigeria (CBN) and the bankers’ committee. This is great news but … Continue reading 4 More Days to Register for BVN
By ejura
