Content Repurposing: What You Need To Know

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At the centre of every marketing strategy is content creation. To successfully market your product or service, you need to be able to create quality and engaging visual, textual and graphic content. This will enable your potential customers to relate with your brand and in turn, purchase your product or service. However, creating content can […]

Do You Know You Can Earn Six Figures As A Content Creator?

Content creation is the deliberate curation of information with skill in copywriting to produce materials that move the reader to action. Content creation is not for the faint-hearted and more often than not, people underrate content creators. However, this does not deter some as there are recent records of people who have earned and are […]

Social Media Marketing Tips: Improve Your Marketing With User Generated Content

  When people want to decide on buying a product, they are more likely to trust user testimonies about it than they are to rely on that brand’s marketing messages. In other words, they think regular people like them tend to be less biased about their assessment of products because they don’t have a stake […]

10 Tips For A Life In Freelancing

As tech enables more people to work and be productive in previously unexplored ways, more and more creatives are opting to work from home. In many cases, people have gone a step further to go out of the organizational bubble and into private practice entirely or what we now refer to as freelancing. For one […]

5 Habits That Make You A Successful Content Creator

  People don’t just become successful content creators. They have specific attributes and traits that allow them to have a good eye for content and strategies for optimising this content. It all starts with some preparation. Read more about Content Creation By adopting the habits below, you’ll earn the trust of your audience and become […]

5 Tips For Content Creators In 2021

  With another year gone, it’s easy to look back at your content creation efforts and feel discouraged by the goals you failed to achieve. The goal of every content creator is to build trust and add value. Behind every piece of photography, writing, and promotion is a content creator looking to attract, engage, and […]

5 Brilliant Ways To Repurpose Content

  Do you have several pieces of amazing content lying dormant on your website or in your portfolio? If so, you’re missing out on an opportunity to repurpose your content and create value from your old posts. Repurposing content is a great way to save time, get an SEO boost, reach a new audience, and […]

Social Media Marketing Tips: 5 Steps To Creating A Good Content Marketing Plan

1. Have Clear Goals And Objectives  When you set clear goals and objectives for whatever you’re trying to achieve in your business, you’re able to plan effectively and prioritise the most important aspects of your content marketing campaigns.  The first step is to remind yourself of the reason why you set out to create a […]

Social Media Marketing Tips: 4 Tips For Maximising Your Video Marketing Efforts

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Video marketing is one effective tool that has been shown to drive engagement to a considerable level on social media. In fact, in recent years, there is a lot of compelling evidence that demonstrates how worthwhile video marketing really is. This is why it is necessary to leverage it in your efforts to promote your […]

Social Media Marketing Tips: 4 Content Creation Hacks For Producing Great Content

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Many business owners face burnouts because they are multitasking on various aspects of their businesses without having time for the things that really manner. Planning content is a great way to avoid such burnouts, save time, and encourage productivity.  If you are a business owner looking to make content creation less stressful, here are some […]

Social Media Marketing Tips: 5 Steps To Becoming A Successful Influencer

Becoming a Social Media Influencer

In one of our past articles, we discussed some tips for brands that want to work with influencers. This week, we will be looking from the perspective of the influencer. Here are some ways in which you can become the influencer that brands want to work with and make an extra source of income Be Content […]

Social Media Marketing Tips: Buyer Personas And What They Mean For Your Business

Buyer Personas

One of the fundamentals of inbound marketing that a business owner should have in mind when trying to execute a successful content marketing strategy is Buyer Personas. What are Buyer Personas? Imagine you’re an animator and your next project is to create a comical character based on a real-time figure. Beforehand, you would already have a picture […]