Developing a Customer-Centric Business Strategy
In today’s highly competitive market, there is a need for businesses to go beyond offering good products or services to also placing their customers at the heart of their strategies. This is what we mean by a business being customer-centric. A customer-centric business strategy is about designing your business around the needs and wants […]
Building A Product That Becomes a Success in a Saturated Nigerian Market
Nigeria, the most populous country in Africa, offers a promising yet highly competitive market for entrepreneurs. In a landscape teeming with businesses vying for consumer attention, the dream of launching a product that instantly captures the market’s imagination may seem daunting. However, it’s not impossible. This article will guide you through the steps to […]
6 Things Every Customer Wants to Hear Before Buying from You
In today’s competitive market, gaining the trust and confidence of customers is essential for any business to succeed. Customers want to feel reassured and confident in their purchasing decisions. To achieve this, businesses must communicate certain key messages that address customers’ concerns and provide them with the information they need to make informed choices. […]
Steps In Creating A Brand In A Competitive Market
If something as simple as a name could bear a person’s identity and on rare occasions, then a brand can do so much more. Branding is important because not only is it what makes a memorable impression, but it allows your customers and clients to know what to expect from your company. It is […]