Social Media Marketing Tips: How To Use LinkedIn Groups To Promote Your Business
Are LinkedIn Groups worth your time? Yes, they are. They are forums where like-minded individuals connect, share ideas and raise conversations relevant to their industries. Joining LinkedIn Groups offers you an opportunity to create relationships with people of similar interests and effectively showcase your skills and expertise. Many of the people on these groups may […]
Business Growth Tip: Ways To Get Your Business More Organized
Are you constantly struggling to keep up with your work schedule? Is the clutter at your office space getting you worked up? Does it seem like your business is so disorganized that you’ll never have enough time to seek it out and make it work the right way? Unless you’re an exceptionally meticulous person (or […]
5 Business Advisory Service Providers for SMEs in Nigeria
If you’re an entrepreneur and you struggle to keep your business’s accounts updated, or can’t understand the myriad legal requirements you’re supposed to abide by, you’ll need help to get a grip on them. That’s because you’ll be coming up against them at some point in your enterprise building journey if it takes you as […]
Throwback Thursday: Connect Nigeria Business Fair 2019
It’s been a month since the Connect Nigeria Business Fair held at the Tafawa Balewa Square. In that time, we have had the chance to reflect on the showcase of enterprise and the festival of smart business ideas that it was. And there’s still a lot to glean from all we witnessed at the fair. […]
Business Growth Tip: Two Smart Ways to Allocate Your Meager Resources
When we’re ambitious and want to accomplish a lot, we find that there’s never enough time, money, or manpower to get them done quickly and nicely enough. What we can do is to reach as many targets as we can afford to with what we do have. But it’s not always clear what the best […]
Strategic Business Masterclass
It has been observed that many businesses do not survive beyond 5 years or usually cease to exist after the death of the founder, while some who do, may not go beyond the shores of Nigeria. The Strategic Business Masterclass was conceived to address this challenge. The aim is to help start-ups, entrepreneurs and business […]
Business Growth Tip: Invest In Yourself
You can get so engrossed in the process of building your business that you forget to make yourself a better businessperson. There’s always going to be an excuse for not improving ourselves. And if you’re an entrepreneur, you’ll have plenty of them. Where’s the space in your crowded schedule to attend a course? Would it […]
Business Growth Tips from the Connect Nigeria Business Fair 2019
This year’s edition of the Connect Nigeria Business Fair had a lot in it for all who were in attendance. Exhibitions showcased some of Nigeria’s top emerging and established brands; the panel sessions had leading startup founders and business executives sharing their entrepreneurial stories and disseminating smart growth hack; also, attendees connected with new leads. […]
Business Growth Tip: Work With a Mission that’s Bigger than Yourself
Why are you in business? Is your goal to fatten your bank account as time rolls by, or live large like your rich mentor-from-another-continent? Are you aiming to build the next unicorn, or become the toast of celebrity parties, like the big bosses of the planet’s top corporations? Or are you in it to ‘change […]
Business Growth Tip: Adopt a Business Strategy that Works for Your Company
Your business is in a space that’s filled with numerous others like it. You want to gain the edge over those other companies, establish competitive advantage, and own your turf. You want your brand to be the first on the mind of potential clients when they think about the type of product or service you […]
How to Start a Home Tutoring Service in Nigeria
Many parents think their children could be helped by extra lessons besides what they get at school. This is usually either because they aren’t satisfied with their children’s pace of learning relative to their current stage in the formal education process, or it could be that these parents believe that the schools can’t give their […]
Business Growth Tip: Get More Publicity by Engaging With the Media
Have you ever considered getting your business more publicity on popular local news websites? How about some favorable coverage on a radio program, or a human angle story on TV that features your work? What would this do for your enterprise? Maybe you’re shaking your head as you think about the costs you’d have to […]
Business Growth Tip: Understanding Your Customer’s Language
What does it mean to understand your customer’s language? We aren’t talking about getting a grip on your customer’s native tongue and communicating in it with them (although this could appeal to their emotional and cultural sensitivities). We’re referring to your ability to tell such things as their mood and personality, perhaps even demographic group […]
Practical Business Tips from Nigeria’s Biggest Retail CEOs
Nigeria’s retail sector is growing fast. Facades of western style consumerism are becoming more commonplace with us: mega malls, online shopping, and buyers willing to pay extra for higher quality, better packaged products. There’s also the talk of an emerging middle class with money to spend and a taste for world class products. It certainly […]
How to Retain Customers: Managing Customer Retention For Business
Customer service is the provision of professional and quality service to customers before, during and after a purchase. An excellent customer service experience creates customer happiness which translates to customer retention. While customer acquisition is important to a business, research has shown that customer retention is even more important and cheaper because it costs companies seven times less to retain […]
How To Revive A Failing Business
Collapsing enterprises are not an uncommon feature of the Nigerian business landscape. Many of them are pummeled into oblivion by an unforgiving business climate; others are run into the ground by poorly informed entrepreneurs and aloof staff. Anyone who takes the chance of launching into the challenging waters of Nigeria’s startup environment must be sure […]