Why Every African Woman in Business Should Join the Business Marketing Live Session by Shaakara
In today’s highly digital world, having a great product isn’t enough — your brand must be visible in the right places, to the right people, at the right time. Across Africa, women are launching incredible businesses in fashion, beauty, food, and services. But many still struggle with one big challenge: how to turn online […]
Unlocking Marketing Success in Nigeria with Google My Business
In the dynamic landscape of business marketing, harnessing the power of online platforms is essential for reaching and engaging with potential customers. For businesses in Nigeria, where the digital marketplace is rapidly expanding, leveraging tools like Google My Business (GMB) can be a game-changer. In this comprehensive guide, we’ll explore how Nigerian businesses can […]
The Significance of Social Media in Business Marketing
In today’s digital age, the role of social media in business marketing cannot be overstated. With billions of active users across various platforms, social media offers a vast landscape for businesses to connect with their target audience, boost brand visibility, and drive growth. In this article, we will delve into why social media marketing […]
Social Media Marketing Tips: 4 Tips For Maximising Your Video Marketing Efforts
Video marketing is one effective tool that has been shown to drive engagement to a considerable level on social media. In fact, in recent years, there is a lot of compelling evidence that demonstrates how worthwhile video marketing really is. This is why it is necessary to leverage it in your efforts to promote your […]
Business Growth Tip: How to Measure Your Business’ Performance
How do you know if your business is doing well? Maybe that’s not a tricky question at first glance. But it can be a bit difficult to tease out an answer that works for everyone. Your reply could be ‘making a good profit’ or ‘gaining a sense of fulfilment’; but those aren’t precise answers. What […]
10 Proven Ways to Market Your Business for Free
Getting word about your business out into the public can be quite expensive. This is especially true if you want to capture the attention of a large number of potential clients, as opposed to just throwing information about your enterprise at a random crowd. The question here really is: how do you put your business […]