Business Growth Tips: How To Build An Emotionally Intelligent Brand
We like to think that customers are purely rational people. If they have a need, they look for solutions, weigh each alternative, and choose the one that’ll work best for them. And we can get their attention just by offering the best product out of the pack. Read more about Business growth tips In […]
Damage Control For Businesses
Sometimes things go wrong. Businesses and brands rise and fall as empires do. No condition is permanent, but how you handle them is key. In the last few years, a lot has happened with a few brands. From the H and M’s store shutdown in South Africa by a PR campaign gone bad as […]
Business Growth Tips: Gain More Paying Customers With Direct Response Marketing
Let’s explain direct response marketing with a simple example. You’re struggling to save money. Even when you have a lot, you wind up spending it all on a host of things—including items you don’t need. Read more about Business growth tips Then, one day, you stumble on a blog post from a digital savings […]
Business Growth Tip: How To Simplify Your Financial Record Keeping Process
If there’s an aspect of business that most small business owners dread, it’s financial record keeping. For a lot of people, plowing through entries and balancing the books is both boring and tedious. They would do without it if they could. Read more about Business growth tips Yet, businesses need to track and document […]
Business Growth Tips: How To Survive Tough Business Regulations
Sometimes, the survival of businesses depends on the sort of regulations that govern their space. If the rules are favourable, they could spur growth in the sector. But if they’re too difficult or stringent, they may stifle enterprises and cause widespread decline. Read more about Business growth tips Over the past several decades, we’ve […]
Business Growth Tips: How To Effectively Follow Up New Leads
It is one thing to capture your prospect’s attention, and quite another to keep their interest in your offering alive until they become paying customers. Going from the former to the latter can be rather challenging, even for the best marketers. Read more about Business growth tips But you should master this transition. It […]
Business Growth Tips: How To Align Sales And Marketing To Increase Your Revenues
Ideally, businesses are structured to function efficiently. Their sales and marketing divisions are often key parts of this structure. They are responsible for attracting leads and converting them into paying customers. Read more about Business growth tips These divisions operate at different ends of the customer journey. When they work together, they are better […]
Business Growth Tips: How To Leverage Analytics To Grow Your Business
It’s important to have clear insights into every aspect of your business—down to the nitty-gritty of everyday operations. Even if you’re not handling all the data yourself, there should at least be managers or analysts whose job it is to crunch the numbers concerning your business and interpret them in ways that’ll show whether […]
Business Growth Tips: Steps To Getting Global Customers For Your Business
Have you ever wanted to attract customers from beyond Nigeria’s borders? Would you like to enjoy the advantages that accrue from serving clients spread across the world? Read more about Business Growth Tips It’s easier than ever to reach markets located overseas. The internet, e-commerce, and global digital payments have all combined to simplify […]
Business Growth Tips: How To Make The Most Of Your Limited Business Resources
You won’t always have all the resources you need to run your business optimally. Sometimes you’ll be short of money. In other moments, you’ll be lacking the time, technical skills, or technologies to get things done. If you can’t figure out a way to achieve your aims despite these constraints, your business could stagnate, […]
Business Growth Tips: How To Convince More People To Buy Your Products
You already have great products—you’re convinced of this –and you’re wondering why more people aren’t buying them. The fact is, unless you make them see how your offering is good for them, they may never pay attention to it (let alone purchase it). That’s why you market things in the first place. Read more […]
Business Growth Tips: How To Grow Your Customer Base
Your customer base refers to customers who are loyal to your business. That is people who frequently purchase your products. You will want to expand your customer base because it’s a sure way to increase your business’s revenues. When there are more people who buy your goods or services often, you’re likely to see […]
Business Growth Tips: How To Improve Your Productivity Using A Priority Matrix
The success of your projects partly depends on how well you’ve planned them. Ideally, such plans should come with clearly defined steps for execution and parameters for measuring performance. They should also specify what tasks are more important or pressing, and which ones require the greatest or least effort to complete. In simple terms, […]
Business Growth Tips: How To Get Lines Of Credit From Your Supplier
Businesses do not always have enough funds to restock their inventory. Sometimes this happens because there’s a backlog of customer payments that haven’t come in yet. They have to find a way to keep things going for the duration of the cash squeeze. Read more about Business growth tips One way businesses choose to […]
Business Growth Tips: How To Increase Your Profit Margins
If you run a business, chances are that you’re currently wondering how to increase profitability. And you’re right to be concerned about this. After all, if your production costs constantly exceed your revenues, your enterprise will struggle to stay afloat. When there’s no profit being made (or if the profit isn’t big enough), you risk […]
How to Get Social Media Influencers to Promote Your Business
You want to reach a big audience with your products and services. And you want to do this quickly, in a way that brings in results right off the bat. What’s the best route to getting this done? One option you may consider is influencer marketing. It’s about getting well-known figures (called influencers) with a […]