Archives Tag: Brands
Brands We Love: Ubenwa
April 19, 2022
The robots might be taking away some of our jobs. But they’re also helping us solve some of our most challenging and life altering problems. That’s what Ubenwa, an Artificial Intelligence solutions startup, is proving with its work in healthcare. The health-tech venture’s flagship product is software that detects asphyxia in newborn babies by analyzing … Continue reading Brands We Love: Ubenwa
Brands We Love: Bookcraft
April 19, 2022
When Nigerians think about publishing houses, they remember the labels on the textbooks from their school days. Those names, etched on the minds of the young and old alike, have become a part of the educated populace’s national experience. Bookcraft doesn’t quite fit into this mold; it’s not known principally for producing textbooks for school … Continue reading Brands We Love: Bookcraft
Brands we Love: Babban Gona
April 19, 2022
When Kola Masha founded Babban Gona, the space for privately run agriculture focused on social enterprises wasn’t a thing. And millions of farmers had to go it alone in the tough, unstable Nigerian market. Farming in Nigeria is no light-weight occupation. While there’s always the potential to reap bountiful profits from it, the conditions are … Continue reading Brands we Love: Babban Gona
Brands We Love: Seventh Space
April 19, 2022
Nigeria has far fewer living spaces than there are people who need them. Experts say the deficit could be 20 million housing units. And that number keeps rising by the day. It’s this sort of alarming statistic that inspired Kanyinsade Ademosun, a Lagos based architect, to start up Seventh Space. But he didn’t set out … Continue reading Brands We Love: Seventh Space
Brands We Love: Intelia
April 19, 2022
The world being built before our eyes is one that’s driven by data and digital technology. Websites, apps, the cloud, chatbots, and the Internet of Things are more than just buzzwords; they are the structures on which much of everyday life in the present is founded. Software developers, like the team at Intelia, are the … Continue reading Brands We Love: Intelia
Brands We Love: Vatebra
April 19, 2022
As the age of digital technology has progressed, more businesses have girded their operations on web-based and automated systems. The general turn in this direction has been nothing short of a revolution; whole industries have been disrupted and transformed, and new ones have arisen. Technology solutions providers have assisted this shift the world over. In … Continue reading Brands We Love: Vatebra
Brands We Love: Hegai & Esther
April 19, 2022
Hegai & Esther might strike you as an interesting name for a beauty brand- unless you follow the industry closely enough. That line of business is something of a paradise for exotic looking nomenclature, ranging from interesting attempts at anglicizing their founders’ names, to wonderfully weird, other-worldly terms. But this one is more than a … Continue reading Brands We Love: Hegai & Esther
Brands We Love: Oba Couture
April 19, 2022
Oba Couture is one of a number of Nigerian luxury fashion brands that have sprung up in the last decade. Fueled by the perception of a growing taste for stylish Afrocentric accessories, these new generation ventures are setting up shop in the cities of Nigeria, and across urban Africa. The leather shoes and bags produced … Continue reading Brands We Love: Oba Couture
Business Growth Tip: Attract Customers this Holiday with Christmas Themed Imagery
April 19, 2022
It’s hard to think of Christmas without picturing the paraphernalia that usually pops up at this time of the year: conifers with twinkling bulbs hanging on them; gift boxes in shiny holiday themed wraps; or even Santa Claus in his red and white coat, sitting at his grotto. When we can see these things around … Continue reading Business Growth Tip: Attract Customers this Holiday with Christmas Themed Imagery
Brands We Love: Wapic Insurance
April 19, 2022
Nigeria’s insurance sector has grown by leaps and bounds in the last decade. This growth is being driven by members of the country’s expanding urban working class, who are becoming more aware of the need to hedge against financially demanding situations that may arise in their future lives. But it’s also been sparked by insurance … Continue reading Brands We Love: Wapic Insurance
Brands We Love: Zashadu Luxury Bags
April 19, 2022
If Zainab Ashadu’s life were to be portrayed as a single work of art, it would almost certainly be a solid, vibrant, multi-dimensional piece, perhaps with lines of varying hues running discontinuously over its surface. It could be a handbag, made of leather and fur, and attractively dyed, suitable for the style conscious cosmopolitan woman. … Continue reading Brands We Love: Zashadu Luxury Bags
Social Media Marketing Tips: The Power Of Social Listening
April 19, 2022
Social Listening refers to the way you track conversations on social media relating to your industry and how you respond to them to encourage an increase in reach of your brand. With social listening, you are able to leverage your customers’ and prospects’ needs and satisfy them to the extent that they become leads. Some of … Continue reading Social Media Marketing Tips: The Power Of Social Listening
7 Nigerian Organic Brands You Should Know – Part II
April 19, 2022
As we noted in 7 Nigerian Organic Brands You Should Know two years ago, “the world has gone organic”. In this second installment, we bring you 7 more Nigerian brands you should totally check out if you care about what goes on your skin and in your hair, and need assurance that it’s all natural. … Continue reading 7 Nigerian Organic Brands You Should Know – Part II
By jehonwa
Social Media Marketing Tips: 5 Steps To Becoming A Successful Influencer
April 19, 2022
In one of our past articles, we discussed some tips for brands that want to work with influencers. This week, we will be looking from the perspective of the influencer. Here are some ways in which you can become the influencer that brands want to work with and make an extra source of income Be Content … Continue reading Social Media Marketing Tips: 5 Steps To Becoming A Successful Influencer
Social Media Marketing Tips: Buyer Personas And What They Mean For Your Business
April 19, 2022
One of the fundamentals of inbound marketing that a business owner should have in mind when trying to execute a successful content marketing strategy is Buyer Personas. What are Buyer Personas? Imagine you’re an animator and your next project is to create a comical character based on a real-time figure. Beforehand, you would already have a picture … Continue reading Social Media Marketing Tips: Buyer Personas And What They Mean For Your Business
