Archives Tag: Branding

BUSINESS CAREER

April 19, 2022

The gift of speech, like every other talent, can be of natural endowment or acquired through learning. Through practice, this gift gets better; expanding into new horizons and like good music becomes irresistible to anyone who listens. Say for example, Mr. Douglas heads the business development department in an organization. As executive, he is also … Continue reading Advertising is Just One Leg

By nnenna

News

April 19, 2022

Union Bank of Nigeria Plc (Union Bank) has unveiled a new brand identity at a spectacular launch event in Onikan Stadium, Lagos. The refreshed brand is in line with Union Bank’s strategic ambition to become a highly respected provider of quality financial services in Nigeria. Speaking at the unveiling of the new identity, the Chief … Continue reading Union Bank Unveils New Brand Identity

By ejura

BUSINESS CAREER Tip of the Day

April 19, 2022

Google yourself – don’t worry, no one’s watching and we won’t judge you! Were you pleasantly surprised, alarmed or was everything just as you expected? Most of us think we have no social presence online because we do not have any social media accounts but that can be far from true. If your search yielded … Continue reading Brand You! Developing Your Online Presence

By guestwriter

LIFESTYLE

April 19, 2022

It is no longer in doubt that personal branding, an essential requirement for today’s innovative and high flying professional, is here to stay. In an increasingly competitive world, you, as well as your product or service, must stand out from the crowd in order to leave a lasting impression on consumers. In the words of Richard Branson … Continue reading The Importance of Personal Branding

By guestpost

Meet the Boss

April 19, 2022

Building a global sustainable brand can start with an epiphany in the middle of chores but not many go the extra mile to do that which is required. Kofoworola Oyeleye, Creative Director/CEO, Iyin-Creative has a degree in History and International Relations from Lagos State University (LASU) and has taken courses in Branding from University of … Continue reading Meet The Boss: Kofoworola Oyeleye; Creative Director/CEO, Iyin-Creative

By mary-odunuga

BUSINESS Tip of the Day

April 19, 2022

The concept of branding is by no means a new one. However, with the ever increasing availability of substitutes for most products, including your own, the only way to keep up is to develop and maintain a brand identity that will stay etched on the minds of your customers and potential clients. Unfortunately, designers, inventors, … Continue reading How to Develop a Great Brand Identity

By kobe

Media News TECH Uncategorized

April 19, 2022

Yahoo! has unveiled a new logo. This replaces its known logo of 18 years. It was launched a few hours ago, looking similar to the previous but “staying true to its roots (whimsical, purple, with an exclamation point) yet embracing the evolution of its products,” says the Chief Marketing Officer of the organization, Kathy Savitt. … Continue reading Yahoo! Unveils New Logo

By david

Meet the Boss

April 19, 2022

Tunde Owoeye-Phoster is the CEO of Phoster Solutions, a branding and advertising firm.  He is the Co-founder of two other companies, a business coach, and one of the lead facilitators and consultants at Orange Academy where he lectures both new and experienced staff of Nigeria’s largest companies. He received an award for ‘Empowering Youths through … Continue reading Meet the Boss: Tunde Owoeye-Phoster, Phoster Solutions

By pagboga

BUSINESS

April 19, 2022

By Kobe Eru Godwin   Branding is a crucial notion in marketing spheres, as it is the critical trigger that can drive your business forward, and give you a competitive advantage. Unfortunately, many otherwise savvy business folks take a far too narrow interpretation of the significance of a brand to a company. Beyond just a … Continue reading The Importance of Branding to Strategic Marketing

By pagboga