Archives Tag: Brand Strategy
The Power of Branding: How Platform Branding Helps Nigerian Businesses Stand Out
April 19, 2022
As a business owner, to ensure you can stand out in the highly competitive marketplace, you need to find ways to differentiate yourself and capture the attention of your target audience. One of the most effective ways to achieve this is through branding. Branding goes beyond just creating a logo or choosing a colour … Continue reading The Power of Branding: How Platform Branding Helps Nigerian Businesses Stand Out
The Impact of Social Listening on Brand Strategy
April 19, 2022
Social listening is the practice of monitoring social media channels for mentions of a brand, competitor, product, or keyword. By analyzing these mentions, companies can gain valuable insights into customer opinions, trends, and potential opportunities. Social listening goes beyond simple tracking; it involves understanding the context and sentiment behind online conversations. Read more about … Continue reading The Impact of Social Listening on Brand Strategy
5 Strategies for Brands to Flourish with Solution Marketing
April 19, 2022
Imagine a world where brands are not just sellers of products or services, but partners in problem-solving. This is the realm of solution marketing—a space where businesses connect deeply with their audience by offering solutions to real-life challenges. In a landscape inundated with advertisements, solution marketing stands out as a beacon of value and … Continue reading 5 Strategies for Brands to Flourish with Solution Marketing
Understanding Brand Protection In Nigeria
April 19, 2022
According to Wikipedia, Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission, as this may cause loss of revenue and, usually, more importantly, destroys brand equity, reputation and trust. Read more about Business As your brand grows, it … Continue reading Understanding Brand Protection In Nigeria
Brand Strategy For Business Growth
April 19, 2022
A BRAND is just a product identification term used to perceive and identify something, perhaps someone, a business or product. In business, a good brand creates loyalty, profitability and goodwill. It helps your business go further ahead to where it should. Simply put, every business needs a good brand strategy. Read more about Business Whether … Continue reading Brand Strategy For Business Growth
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