How to Choose Between Influencers and Brand Ambassadors for Your Business
If you’re running a business in Nigeria, you’ve likely thought about using social media personalities to promote your brand. But the question is: should you work with influencers or brand ambassadors? Both can drive awareness and sales, but they serve different purposes. Knowing which one fits your business goals will save you time, budget, […]
Business Growth Tips: How To Turn Your Customers Into Your Brand Ambassadors
It’s one thing to satisfy your customers with your products and services, but quite another to have them enthusiastically spread the word about your business to their contacts. The former is a decent goal to aspire to. However, converting customers into brand ambassadors raises the prospects of even more people being attracted to your business, […]