Archives Tag: 4As

BUSINESS Business Ideas

How To Identify Customers’ Needs And Market Gaps Using 4As 

April 19, 2022

  Before establishing that business, have you done your due diligence? Are you sure there is a need? Have you identified the consumer gaps? As a business strategist, I have observed many businesses fail because there was no gap that needed to be filled. Some people simply go into establishing businesses because they have the … Continue reading How To Identify Customers’ Needs And Market Gaps Using 4As 

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