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Most often, we keep hearing that an entrepreneur must find a need or a market gap to fill. However, entrepreneurs find it difficult to identify these gaps and needs. Without existing gaps and needs, there is no need to develop a product or solution. Gaps and needs are problems that must be solved. In this article, I have streamlined four factors – I call them 4A Factors – you must study to identify market gaps and consumer needs.
- Availability.
- Accessibility.
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- Affordability.
- Alternativity.
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