
Read more about Business Growth
Most often, we keep hearing that an entrepreneur must find a need or a market gap to fill. However, entrepreneurs find it difficult to identify these gaps and needs. Without existing gaps and needs, there is no need to develop a product or solution. Gaps and needs are problems that must be solved. In this article, I have streamlined four factors – I call them 4A Factors – you must study to identify market gaps and consumer needs.
- Availability.
- Accessibility.
Sign up to the Connect Nigeria Daily Newsletter
- Affordability.
- Alternativity.
Did you find this article useful? Contact us: editor@connectnigeria.com
You might also like:
- How to Find Investors Through a Business Community in Nigeria
- 7 Questions to Ask Before Starting a Land Flipping Business
- How to Win More Prospects with Content Marketing
- 6 Ways to Improve Your Elevator Pitch

Hello, you used to write fantastic, but the last few posts have been kinda boring… I miss your super writings. Past several posts are just a little bit out of track! come on!