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Supersport
DStv’s SuperSport is delighted to confirm that it has acquired the Nigerian rights to the Barclays Premier League for the next three seasons 2010/11 to 2012/13.
The arrangement includes 380 Barclays Premier League matches, plus the Premier League’s 24-hour content service in high definition. This seven-day-a-week service launches on August 13 and will be broadcast across the whole of sub-Saharan Africa, including Nigeria.
The Premier League has traditionally enjoyed outstanding viewership ratings on SuperSport and this commercial arrangement is expected to amplify the league’s popularity. The Barclays Premier League is the biggest continuous annual sporting event in the world, followed by more than 2.5 billion fans and broadcast to more than 500 million homes.
“Nigeria will be one of the very first countries to receive the 24-hour content service,” said Imtiaz Patel, CEO of SuperSport. “We are delighted to lead the way with our partners at the Premier League and associates in Nigeria.”
Commenting on the news, chairman of MultiChoice Nigeria, Adewunmi Ogunsanya, said: “We are happy to welcome back the English Premier League onto the DStv platform in Nigeria, to stand alongside the other exciting international soccer coverage we already provide to our subscribers here.
“However, our focus remains firmly on showcasing homegrown talent from the Nigerian Premier League and we will continue our investments in this regard.
“As a Nigerian business that is committed to providing our growing subscriber community across Nigeria with the world’s best channels and programming, we are pleased that SuperSport were able to take up the opportunity when it presented itself, to ensure that fans of this league will not miss any action from it.”
Premier League chief executive, Richard Scudamore, added: “We are pleased to extend our partnership with SuperSport into Nigeria and are confident they will continue to deliver a premium product that will showcase the Barclays Premier League to our many fans in the territory.”
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This article was first published on 22nd July 2010 and updated on March 22nd, 2012 at 10:18 am
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