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Ever wondered how the likes of Steve Jobs successfully converted the large majority into brand evangelists? Business and leadership expert, Simon Sinek explains in this insightful video the importance of marketing a company’s brand, products and services with the “why” behind its operations. According to him, this is the secret recipe behind inspiration of action by successful leaders. Watch the video here:   Visit this page to view the full lecture.

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This article was first published on 24th June 2015

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Ify Halim is a Writer and media enthusiast based in Lagos. She enjoys writing self-help/inspirational articles with published work in UYD Magazine, Edufrica, Our Stories Inc. and The Keele Concourse. She currently works at ConnectNigeria.com, Nigeria’s Information Portal. Follow her on Twitter @MissHalim or visit her online space at ifyhalim.wordpress.com


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