Actor and entrepreneur Somkele Iyamah has officially introduced the first product from her brand, Backam Baby. This debut piece, released in unisex light toffee colour, marks an exciting new chapter in Somkele’s mission to create practical yet stylish parenting essentials.
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The Backam Baby Carrier is designed with the modern parent in mind — combining comfort, convenience, and cultural authenticity. Its intuitive design makes it easy for both mothers and fathers to securely manoeuvre their babies to the back, freeing up their hands to stay active, productive, and engaged throughout the day.
This is a product born out of both love and need, drawing inspiration from traditional African baby-wearing practices while reimagining them through a modern, ergonomic lens.
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In a market often dominated by gender-specific designs, the Backam Baby Carrier stands out for its unisex appeal. The light toffee tone complements any outfit, while the BB print adds a touch of sophistication and identity. Whether at home, running errands, or on the go, parents can now enjoy a blend of comfort, freedom, and style.
Somkele celebrates this launch as more than a business milestone — it’s a personal statement about parenthood, connection, and the balance between nurturing and living fully.
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The Backam Baby Carrier aims to foster confidence and community among parents — championing a hands-free, heart-close approach to childcare that honours cultural heritage while fitting seamlessly into modern life.
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