Just like any other platform, you need to measure your performance on social media to see how well you’re doing and if you’re driving engagement. Thankfully, most of the social media platforms provide you with in-app metrics, which help you to measure your performance effectively.
All you have to do is to check these metrics regularly to gains insights into your performance and areas you can improve upon.
Here is how you can find and utilise the metrics for each social media platform.
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For now, Instagram only makes it possible for you to see your analytics data from the mobile app and not your desktop. In order to access your metrics on Instagram, you must have a company profile. If you already have one, click the bar graph icon at the top of the screen above your Instagram page. This will give you access to all your insights where you can see all your data. From data, content, to audience, you can see your performance engagement with your audience for the past week.
The analytics on Facebook is called Facebook Insights. With Facebook Insights, you can see the stats for your posts, page fans and reach. To access your Facebook Insights, you need to have a brand page as opposed to a personal page.
At the left-hand side of the screen of your Facebook Insights, you will see a page called the Overview Page. Clicking in the Overview Page gives you a summary of your activities for the last seven days. – key data points, page views, page previews, page likes, reach, recommendations, post engagements, videos, and page followers.
Of course, you should focus most of your attention on your reach and posts engagements. These are two main factors that really show you are engaging with your audience.
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On the top right corner of your Twitter page, click on Twitter analytics. This gives you an overview of your performance on Twitter over the last 28 days. On your summary page, which is located on the analytic page, you will find insights such as tweets, tweet impressions, profile visits, followers and more. Your main focus on the Twitter analytics page should be your tweet impressions and mentions. Again, these two features determine whether a Twitter page is getting active engagement or not.
With Pinterest Analytics, you get insights into followers, impressions, audience stats and engagement. Unlike other social platforms, analytics are available for both personal and business pages. On the analytics page, you’re provided with reports, which give you a better understanding of which boards and posts perform best.
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