Having a large following on social media apparently comes with a lot of advantages. People tend to trust social media accounts with larger followings and they view them as more professional.
While building a large following might take time and effort, you’ll definitely see followers flocking into your page if you employ the right tactics.
Here are some strategies you can start implementing to grow your social media following.
Read more about Social Media Marketing Tips
Give Them a Reason to Follow You
Why should people follow you in the first place? Well, your first reason should be that you have good content. As long as you share quality content that resonates with the audience you’re trying to reach, then you’ve won half the battle of growing your social media following.
Also, you should strive to be portraying yourself to your audience as an authentic brand. These days, most social media users are drawn to businesses that post photos and videos of their behind-the-scenes activities. If you can give your audience a glimpse of what you or your team does behind the scenes, you succeed in humanising your brand and showing its authenticity.
Most importantly, you should understand why people follow you and stick to sharing the kind of content they want to see.
Follow Relevant Accounts
First, this gives you an idea of the kind of content other people in your industry are sharing. Second, regularly engaging with another account might prompt them to just follow you back. This is a great way to gain brand exposure because you will be visible to their own followers. You can find relevant accounts by searching hashtags on any of the social media platforms, browsing the “discover” page on Instagram, and using search functions on Pinterest.
Be Active and Engaged
This means responding to comments on your posts; liking, sharing and commenting on other account’s post. When you actively engage with your followers in the comments section, most social media algorithms will prioritise your post and make it more visible to a larger audience. And the more people see your post, the more followers you get. Also, try to engage with the communities that contain your core audience.
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Be Consistent
You’ve probably heard this a thousand times, but it is one tip you should really pay attention to. If you’re not consistent in posting on social media, your followers will forget about you. The general rule of thumb is to post at least 5 times a day on Twitter, 5 to 12 times a day on Pinterest, and 1 to two times on Instagram and Facebook. You should also pay attention to the times of the day you post.
Make Use of Hashtags
This one is so crucial that there is an entire post about it here on this platform. When it comes to promoting your posts and gaining followers, hashtags play a very important role. So, pay attention to them.
Source: CoShedule
Featured Image Source: BeAuthentic
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