First impressions matter, especially in the world of social media. This is why a social media profile – the first likely feature people will come across on your social media page – deserves all the attention it can get. It is in fact usually the first result to pop up when people search for you on Google. This means your profile can actually influence a visitor’s choice on whether to follow you or not.
Here are 5 elements you should pay attention to if you want your profile to create the best first impressions:
A Username:
When choosing a username for social media, one may get confused on whether to use their real name, nickname, or pseodonymn. At this point, it is important to use a name that has the following qualities:
- Memorable
- Easily recognisable across social media platforms.
- Well-structured username (a simple combination of letters, few or no emojis and free of clumsy characters.)
- Represents you or your brand.
A Bio:
Your bio is the first feature people observe on your page. It can influence the decision of whether to follow your not. Hence, it is very important to pay close attention to it as it gives you an avenue to sell yourself. Does your bio hint to your audience that they are valued and you understand their problems? Does it show your audience what they would be getting if they patronised your business? Is it unique? Does it hint that you are an authority in your field? All these qualities and more can attract the right visitors to your page and ensure your brand is presented in the best way possible. Click this link to learn more about a social media bio
Your Profile Picture:
The profile picture you post on your page depends on two factors: whether you are running a personal account or business page. If it is the former, it is always advisable to go with a picture of yourself. In the case of a business page, you should post a profile pic that aligns with your goals. For instance, you should go with a headshot of yourself if you’re running a small operation or you are the face of your company. However, if you own a larger brand or you don’t want it to be associated with your personal photo, you can go with a logo. It is also important to ensure that your photo stays the same across all social networks you operate on.
Your Background Image:
Social networks like Facebook, Twitter, and LinkedIn now give you the option of adding a larger image behind your main profile page. This is an opportunity for users to share more information about their brand and add more meaning to their page. Hence, it is necessary to add a customised background image that will represent your brand effectively. Also, avoid making it too look distracting so it doesn’t take the main focus away from your profile picture.
A Link:
Adding a link to the front page of your profile should figure high on your list of priorities because it will serve as a navigator through which your audience can access your website or any other important page you want them to see. Your link should be conspicuously displayed on the front page of your profile to ensure that people can easily find it and click through to your website.
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