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You can leverage this opportunity by giving consumers a reason to spread the word about your business as a brand. Here are 4 ways to turn your audience into advocates.
Identify Your Tribe
One of the most effective ways to achieve brand advocacy is to figure out who your most devoted customers are. Which segment of your followers have you noticed spends the most time engaging with your content? Is it possible to find a brand advocate among your employees if you’ve not yet built an audience that can serve as advocates for you? A fast and reliable way to build an advocacy network is to pay a lot of attention to the recruiting process. The best people to speak on your behalf are those that know a lot about your brand.Make It Easy To Share Your Content
Digital marketing has made it easy for customers to advocate for the brands they love with minimal effort on the part of the brands. All brands have to do is to find ways to encourage their followers to share their content. This can be done by including social sharing icons at the bottom of your landing pages and blog posts. It also helps to ask questions at the bottom of blog posts. This will spur your audience to join the conversation especially if they feel strongly about it.Sign up to the Connect Nigeria daily newsletter
Demonstrate Your Value To Them
Brand advocacy does not happen until you have built a level of connection between you and your audience. You can start by showing your audience that you share their values and ideals. Fortunately, there are a number of ways to achieve this. You can employ visuals to showcase the ideals of your business. You can also showcase your values through the content you share and your marketing approach. Social media is a powerful tool to always convey the message that your values are inseparable from your brand.Tell Your Audience To Advocate For You
Finally, a simple way to get brand loyalty is to simply ask. While this may sound contradictory, customers today like to voice their opinions about brands they patronise. Therefore, requesting a review or testimonial means you care about their opinions and are giving them a platform to speak up. Of course, you may not always get answers, but you can work with the few you get. Remember to respond gracefully even when you get negative comments. Taking steps to resolve any issue that dissatisfied customers are experiencing will portray your brand in a positive light Featured Image Source: AfroTechGot a suggestion? Contact us: editor@connectnigeria.com
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