Video marketing is one effective tool that has been shown to drive engagement to a considerable level on social media. In fact, in recent years, there is a lot of compelling evidence that demonstrates how worthwhile video marketing really is. This is why it is necessary to leverage it in your efforts to promote your brand and grow your business online.
If you desire to increase your reach and relevance on social media, here are 4 tips to pay attention to:
Ensure Brand Consistency
Branding is one quality that guarantees a business stands out from the pack. Hence, it is important to adopt a unique brand for your video content. This will enable your audience to easily spot your content no matter what platforms they are on. You should ensure that the colours, fonts, and designs you use for your videos stay consistent across all platforms.
Choose Your Topics Wisely
Content should always be created with the audience in mind and this can only be done if one knows what exactly the audience is searching for. One very beneficial tool for business owners in search of relevant content is Google Keyword Planner. This tool makes it possible to discover which topics have the highest search volume in your industry. With Google Keyword Planner, you can easily find new keyword ideas that are relevant to for your campaigns and brand as a whole. On top of that, you can simply get your audience’s opinion on content they would like you to post. In this way, you will be informed on what kind of video content you should be posting to reach your target audience and retain your customers.
Share Your Content Across Social Media Platforms
Great content should be seen and in order for this to happen, it has to be shared across several social media platforms. This will ensure that your business gets the exposure it requires for brand awareness. For instance, if you run a Youtube channel for your business, you can post teasers of your videos on platforms like Facebook and Instagram in order to increase. This will guarantee that at least half the people who viewed the teaser on these platforms will be compelled to click on the link and view the full video on Youtube. By consistently sharing your videos across social media platforms like Twitter, Facebook, Instagram and more, you will, in the long run, attract more views to your video content.
Call To Action
It is one thing to gain traffic and it is another thing to convert this traffic into prospects and leads. The latter can only happen if you create a call to action. By creating a call to action, you take the relationship between you and your audience to the next level and ensure that they don’t just forget about you after watching your videos. The most important thing to do is leaving links under your videos to your websites, social media platforms, products, eBooks, email subscription button, and so on. If you are also active on Youtube, you should encourage your audience to leave likes, comment, subscribe, and share your videos. Remember, the more engagement your videos have (likes, comments, shares), the higher they will rank across all social media platforms.
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