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12th March 2025
Building a personal brand online has become a vital strategy for professionals, entrepreneurs, and creatives seeking to stand out. With over 109 million internet users in 2023, according to Statista, and a thriving social media ecosystem, Nigerians have unprecedented opportunities to craft their online identities. This article explores practical steps to establish a personal brand … Continue reading How to Build a Personal Brand Online for Nigerians
Social media has transformed political communication globally, and Nigeria, Africa’s largest democracy, is no exception. With over 33 million active social media users in 2023, according to DataReportal, platforms like Twitter, Facebook, and WhatsApp have become pivotal in shaping electoral processes. This article critically examines the role of social media during Nigerian elections, focusing on … Continue reading Exploring the Role of Social Media During Elections
In Nigeria’s rapidly evolving digital landscape, social media is not only a tool for connection but also a critical driver of business success. With platforms like WhatsApp, Facebook, and Instagram forming the backbone of daily communication, Nigerian businesses are increasingly relying on social media metrics to gauge their reach, engagement, and ultimately, their return on … Continue reading Understanding the Role of Social Media Metrics for Success in Nigeria
2nd March 2025
Social media ads are everywhere, but not all of them convert. The most successful ones don’t just rely on great design or clever copy, they leverage psychology to influence behaviour and drive action. Understanding how people think, feel, and respond to advertising can be the key to creating high-converting social media campaigns. Read more … Continue reading The Psychology Behind High-Converting Social Media Ads
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