The 2019 edition of the Retail Sourcing Fair (RSF) West Africa was held at the Federal Palace Hotel, Victoria Island, Lagos State, Nigeria, from Tuesday, November 12, 2019 to Thursday, November 14, 2019.
Organized by the Atlantic Exhibitions and Meridyan Fair with support from top Retail Consulting Firm, Leoht Africa, official partners for the event included the Lagos Chamber of Commerce and Industry (LCCI) which successfully conducted the Lagos International Trade Fair from November 1- 10, 2019, alongside:
- Ministry of Commerce of the People’s Republic of China (PRC)
- Trade Development Bureau of the PRC
- African Association of Interior Designers
- Retail Council of Nigeria (RCN)
- Fashion Designers Association of Nigeria (FADAN)
- Nigerian Association of Chambers of Commerce, Industry, Mines, and Agriculture (NACCIMA)
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In our usual manner, Connect Nigeria’s Editorial Team was live at the event and we present you with a recap of activities during the three-day event.
Marketing Platform for African Manufacturers
As promised by the organizers of the event, the RSF proved to be a platform for products manufactured in Nigeria and other parts of Africa to be marketed on a global scale. A lot of Nigerian-made products such as textile materials, shoes, furniture, among others, were put on display for customers who graced the Fair from different parts of Africa and the world at large.
The event afforded Nigerian brands a unique opportunity for marketing globally as their products would go round the world due to purchase at the RSF, and would lead to improved interest in the Nigerian market when the products catches the eyes of the globe. Also, African brands at the event built trading relationships with their foreign counterparts at the event via interactions and exchange of business contacts to facilitate trade between Nigeria, Africa, and all parts of the world.
International Trading Platform
The 2019 RSF was not purely a West African event or limited to the African continent. It went beyond the continent. A major highlight of the event was the China Brand Show which drew attention to Chinese products put on exhibition at the Trading affair such as Chinese technology, fashion in form of clothing and textile materials, as well as cosmetics, among others.
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Promotion of African Culture and Inter-cultural Exchanges
Without a doubt, Africa’s culture is her biggest marketable commodity in the global market and the Fair did not fail to prove this. Most African traders at the event were out to market locally-made products and show the world the beauty of African fashion. Just as customers from Asia and other parts of the world took their time to purchase the best of African stocks, so did African buyers with foreign cultural goods. Lastly, the communication and interactions between natives of Nigeria and other countries sums up the socio-cultural connection established at the Fair.
Featured Image Source: Ugo Chinedu
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