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Trying to consider all of these with every content one after the other can be nerve-wracking and time-consuming. To be on top of things, you need a strategy that covers all parts of your content in bulk. This will inform your delivery process and build a connection with your community. Reasons Why You Need A Strategy
- You can create content on autopilot and work on other parts of your business.
- You get to produce content that gets results because it will speak to your target audience.
- It helps you stay organized as you figure out content for your business.
- You can go back to the strategy board if something is not working.
- Build a clear funnel: Have your customers’ journey in mind. It usually comes in 4 stages – Awareness, Interest, Decision, and finally, Action. Your customers are on different journeys. Sectioning your content across each stage helps to cater to every category.
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When you gain new followers or subscribers from a brand partnership or a shout-out, it could mean that you need to create more Awareness and Interest content so people can tell what you do.
- Set goals: Understand what your business needs and set goals accordingly. Any goal is valid as long as it is in the best interest of the business.
- Research: Understanding industry trends is a very much needed skill in your strategy. See what your competitors are doing and build on your Unique Selling point (USP).
- Have content pillars: These are categories of content that your content is typically found in.
- Create a calendar to create content: You now understand your business goals, your funnel, and you have pillars for your content. Now is the time to get all your ideas together into an inclusive calendar. It can last for a week, two weeks, or even a month.
- Engage your audience and track results: If you do not track how well the strategy performed, you probably will not be able to tell if it worked or not. As you engage with your audience, make sure to use Key Performance Indexes(KPIs) to know if you are on par with your goals.
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