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Leveraging Referral Marketing to Grow Your Customer Base in Nigeria
April 19, 2022
Referral marketing is like getting a personal recommendation from a friend – it’s a trusted way for people to find your business. When you use referral marketing, your happy customers tell their friends and family about you, helping you grow your customer base. Let’s explore how you can make referral marketing work for your … Continue reading Leveraging Referral Marketing to Grow Your Customer Base in Nigeria
Branding and Marketing: What Sets Them Apart and Why It Matters
April 19, 2022
If you’ve ever felt confused about the difference between branding and marketing you’re not alone. These two terms are often used interchangeably but they refer to different aspects of your business. Understanding the distinction between them is important because both play a vital role in your success. Let’s break down what branding and marketing … Continue reading Branding and Marketing: What Sets Them Apart and Why It Matters
Basics of Sales Funnel and Its Importance To Your Marketing
April 19, 2022
You may have probably heard the term ‘sales funnel’ and may have wondered what it meant. Or you may have even tried asking and gotten more confused from the way it was explained to you. Well, you are not alone in that boat. The first time I heard the term many years ago I … Continue reading Basics of Sales Funnel and Its Importance To Your Marketing
Social Media Marketing Efforts You Should Implement Right Now
April 19, 2022
Social media has become an essential part of marketing for businesses of all sizes. If you want to reach more customers, increase your brand awareness, and boost sales, it’s important to have an effective social media strategy. Here are some practical social media marketing efforts you should implement right now. Read more about Social … Continue reading Social Media Marketing Efforts You Should Implement Right Now
Omnichannel Marketing: What It Is and How to Implement It in Your Business
April 19, 2022
With the many platforms available for a business to reach its target customers, it could be challenging to effectively manage these and ensure that customers are presented with a seamless experience at every touchpoint. And with the highly competitive nature of the business space, providing a seamless customer experience across various channels is no … Continue reading Omnichannel Marketing: What It Is and How to Implement It in Your Business
Affiliate Marketing Program: What It Is and Why You Should Adopt It
April 19, 2022
Finding cost-effective ways to promote your business and increase sales is important when it comes to digital marketing. Affiliate marketing is one of the many strategies that help you expand your reach without breaking the bank. This is because it allows you to leverage the power of collaboration with others and their networks to … Continue reading Affiliate Marketing Program: What It Is and Why You Should Adopt It
Combining Email and Social Media for B2B Marketing
April 19, 2022
Combining email and social media strategies can be particularly effective for B2B marketing. Email marketing offers a direct and personalized way to reach potential clients, while social media platforms provide broader visibility and engagement opportunities. By integrating these two channels, businesses can create cohesive campaigns that maximize reach and impact. This approach enhances brand … Continue reading Combining Email and Social Media for B2B Marketing
Email Marketing and Social Media for Content Distribution
April 19, 2022
Email marketing and social media are two powerful tools for content distribution, each with its unique strengths. Email marketing offers a direct line to your audience, providing personalized messages that can drive conversions. Social media, on the other hand, offers broad reach and engagement, making it ideal for sharing content with a wide audience. … Continue reading Email Marketing and Social Media for Content Distribution
Using AI for Personalized Social Media Marketing
April 19, 2022
Artificial Intelligence (AI) is making a significant impact on various industries, including marketing. By analyzing vast amounts of data, AI helps businesses understand their customers’ preferences and behaviours. This understanding allows for the creation of highly personalized social media marketing strategies that resonate with individual users. Read more about Social Media Personalized social media … Continue reading Using AI for Personalized Social Media Marketing
Integrated Marketing: How to Integrate Offline and Online Marketing for Your Business
April 19, 2022
Owing to the competitive and dynamic nature of the market today, businesses that want to stay successful and profitable must ensure they can spread their nets wide in their marketing efforts. This will require leveraging both offline and online channels to maximize their reach and effectiveness. This approach is called integrated marketing, and it … Continue reading Integrated Marketing: How to Integrate Offline and Online Marketing for Your Business
Looking for Where to Learn Sales and Marketing?
April 19, 2022
In the competitive business world, having a solid grasp of sales and marketing can set you apart and help you stay ahead. Whether you’re just starting as an entrepreneur, a seasoned business professional, or a marketing professional, mastering these skills is essential. Read more about Business But where can you find the right training … Continue reading Looking for Where to Learn Sales and Marketing?
Maaaaad Marketing: A Must-Attend Conference for Nigerian Entrepreneurs
April 19, 2022
Marketing has always been an important factor for business success, yet it remains one of the biggest challenges for many Small and Medium Enterprises (SMEs). Many entrepreneurs who have ventured into businesses shut down almost as soon as they set up, for no other reason than their inability to get their marketing right. The … Continue reading Maaaaad Marketing: A Must-Attend Conference for Nigerian Entrepreneurs
The Role of Content Marketing in Brand Building
April 19, 2022
Content marketing has become a great tool for businesses to build their brands. By creating and sharing valuable content, companies can attract and engage their target audience, build trust, and establish their brand’s identity. In this article, we will explore the role of content marketing in brand building and offer insights into how businesses … Continue reading The Role of Content Marketing in Brand Building
How to Become Good at Email Marketing for Your Business
April 19, 2022
Email marketing is essential for businesses to connect with customers, promote products, and drive sales. In this article, I share some steps to help you become good at email marketing for your business. Let’s begin! Read more about Business Understand Your Audience Before you start sending emails, know who your audience is. Research their … Continue reading How to Become Good at Email Marketing for Your Business
How to Use Content Marketing to Attract Customers
April 19, 2022
Content marketing is a powerful way to attract customers to your business. It involves creating and sharing valuable content to engage your audience and build trust. Here’s a simple guide to help you use content marketing effectively. Read more about Business Understand Your Audience The first step in content marketing is to understand your … Continue reading How to Use Content Marketing to Attract Customers
