The trend on Twitter today is to organise tweet chats to help generate a buzz around a particular activity. These chats can be used to advance a cause, discuss a political event, and promote a particular product or service. It’s therefore, important to take advantage of this platform to engage your audience as well as get feedback. So, how do you organise a successful tweet chat?
Choose a hashtag (#) It is essential to choose an appropriate and related hashtag for your tweet chat. The hashtag makes it easier for you to interact with your audience and ensures that you are able to track the flow of the conversation long after the chat is over. It is important that your hashtag must be related to the topic you are discussing. And also remember to promote the tweet chat on your website.
Select appropriate time, day, and duration of the tweet chat The time and date for the tweet chat must be carefully selected if you really want more contributions from users. It’s not advisable to fix the time for a tweet chat when users are at work or not available in any way. Better still, to determine the best period of the day users are more active on Twitter, you can use apps that monitor web-traffic to make sound choices. As for duration, the minimum is 30 minutes and the maximum is an hour.
Confirm the panellists for the tweet chat The panellists who will be engaged in the tweet chat must be confirmed prior to the chat. The panellists must have a very solid social media presence and they should be able to drive engagements as well as retweets; you cannot engage a panellist who knows nothing about Twitter.
Have a tweet chat moderator The chat moderator does not necessarily have to come from the organisers of the tweet chat. You can use a Twitter influencer or a celebrity who is social media savvy so that they can attract more Twitter users to the chat.
Promote your tweet chat via Twitter and Facebook Start your Tweet promotion a few weeks before the tweet chat. You can decide to trend hypes on the chat on Twitter as well as share graphic designs on the chat on Facebook. The design must feature invited panellists, Twitter handles of the participants, topics, and hashtags.
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