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BUSINESS News Science & Technology
13th November 2014
19th September 2024
Retaining existing customers is crucial for business success. It’s more cost-effective than acquiring new ones and contributes to stable revenue. Increasing customer retention rates by just 5% can lead to a profit increase of 25% to 95%. In Nigeria’s competitive market, small businesses must prioritize customer retention to thrive. If you’re an SME owner … Continue reading Customer Retention Strategies for Nigerian SMEs
17th September 2024
Being an entrepreneur can feel like juggling a hundred different balls in the air at once. You’ve got your business to run, decisions to make, customers to keep happy, finances to manage, and a team to lead. But somewhere in all that hustle, you’re also supposed to balance work and life (find time for … Continue reading How to Balance Work and Life as an Entrepreneur
Negotiating a business deal can feel intimidating, especially if you’re not used to doing it. You might worry about saying the wrong thing, losing an opportunity, or not knowing how to handle the back-and-forth. But here’s the thing: negotiation is a skill you can learn just like any other. And with a few key … Continue reading How to Negotiate Business Deals with Confidence
13th September 2024
Marketing is one aspect of running a business that most entrepreneurs struggle with but it makes the most difference in the business. It can often feel like a puzzle, where you are constantly trying to figure things out. However, the secret lies in learning from the best and constantly staying updated with best practices … Continue reading 10 Marketing Tips from Some of the World’s Experts