In order to accelerate preparations for a successful outing at this year’s Gitex Technology Expo and Conference in Dubai, Nigeria which is the Official Country Partner to Gitex 2014 has created its official event logo for the technology exhibition
The newly designed logo is to display the country’s readiness to showcase its local content to all of the attendees of the biggest technology exhibition ever. The logo depicting Nigeria as an entry way into Africa carries the message: “Invest in Nigeria – Your Gateway to Africa.”
NITDA is the government agency that is promoting Nigeria at Gitex 2014. Gitex Technology is the premier technology event in the Middle East, Africa and South Asia (MEASA). The technology trade show organised by the Dubai World Trade Centre (DWTC), occupies over 78,000 sqm of space, and records over 145,530 trade visitors from 144 countries in 2013. Also, more than 35,000 visitors came from Africa in the 2013 edition of GITEX where Nigeria premiered its presence by setting up the Nigerian Pavilion which was promoted by the Nigerian Government through the National Information Technology Development Agency (NITDA).
Mr. Peter Jack, Director-General of the National Information Technology Development Agency (NITDA), stated; “Our over-riding objective in Gitex, Dubai is to showcase Nigeria’s huge potential for ICT investment and to demonstrate to the world that it is not only the favourite destination for offshore investment in all of Africa, but also one of the top global destinations for investments today.”
This year, Nigeria is promoting its Information Technology (IT) start-ups and budding entrepreneurs with a view to exposing them to potential offshore partnerships and also exploring new windows for collaborations in software and local content developments, as well as other areas, capacity building in particular.
Aside from promoting the Nigerian Pavilion at the Gitex Show for over 20 indigenous exhibitors, Nigeria is also fostering its presence at the event around the Nigerian ICT Conference and Dinner, attempting to seek the attention of potential investors seeking to explore the Nigerian market known as Africa’s most fertile.
The local organising committee set up by the NITDA has began working closely with the DWTC and Nigeria’s Ambassador to the United Arab Emirates (UAE). It has assured Nigerians of strong support for the country’s participation in the technology show in Dubai.
The Nigerian Ambassador to UAE, Ibrahim Auwalu, has assured the local organising committee of support in the build-up of strategic potential investors for the ICT conference and exhibition.
“We will do all within our powers to ensure Nigerians and friends of Nigerians are drawn to actively participate in this event. We believe this is a major boost at attracting positive foreign interest in our country; not only in the ICT sectors but other areas,” Auwalu told the NITDA team.
According to him, “Nigeria is ready for business and has proven to be the one of the fastest destinations for investment in the last few years. This Gitex event will further prove that point. I assure you of the support of my staff.”
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This article was first published on 15th August 2014
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