MTV Sponsored TV Series, ‘Shuga’, To Premiere November 26

MTV Base and MTV Staying Alive Foundation have announced that the third series of the award-winning drama about love, life and relationships among African youths, Shuga, will premiere at the Silverbird Galleria in Lagos on 26 November. According to the producers of the series, the premiere is coming at a time the world is planning towards the celebration of the World AIDS Day on 1st of December 2013. The premiere of the Biyi Bandele directed series will be attended by members of the Nigerian music and entertainment community such as Tiwa Savage, Ice Prince, Chidinma, Sound Sultan, Iyanya and KCee, who are among artists involved in the series, either in the title track, soundtrack or in cameo roles. Set in clubs, bars and student hangouts of Lagos, Shuga relates a bitter-sweet tale of love, betrayal, relationships and miscommunication among the youth of contemporary Lagos.  Along the way we follow the interlinking stories of DJ wannabe Foye, her music promoter boyfriend Ekene, their old friend Femi (Emmanuel Ikubese reprising his role from Shuga: Love, Sex, Money), club owner Sade and her rebellious son Weki, mercenary student Sophie and her precocious young sister, Princess, medical student David and his roommate Tobi, young married couple Nii and Malaika, and ruthless businessman Solomon and his sleazy associate, Osaro, as they navigate the alluring yet hazard-strewn landscape of love, passion, sex, temptation, relationships, growing up, and learning to be a responsible adult in contemporary Africa. Written by Kemi Adesoye, Tunde Aladese, Omotunde Akiode, Ayoade Adeyanju, Victor Sanchez and Biyi Bandele, Shuga features stars Maria Okanrende, Tiwa Savage, Okezie Morro, Chris Attoh, Ikubese Emmanuel Ifeanyi, Nick Mutuma, Dorcas Shola Fapson, Leonora Okine as well as a host of other stars. Ice Prince, Iyanya and MTV VJ Ehis Okoeguale make cameo appearances in the series. The title track for the series, “Sweet Like Shuga” was written and produced by Del B in collaboration with Nigerian artistes Flavour, Sound Sultan, Chidinma, KCee and South African kwaito star Professor. The music video for “Sweet Like Shuga” was directed by Clarence Peters and will be released in a few weeks. Shuga is expected to kick off with a double-episode on MTV Base (DSTV Channel 322) on Sunday 1 December 2013 (World AIDS Day) 9 p.m, with subsequent episodes airing  on MTV (DSTV Channel 130) and multiple TV and digital platforms around the world.  

Michael Abimboye is a publicist and freelance entertainment journalist. He enjoys soccer and hanging out with friends. Follow him on @mmakesense

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This article was first published on 14th November 2013

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