Moove planned to dominate the global mobility sector, and this has been achieved over time by getting their customers started in 3 simple steps: apply for a car, get verified and start driving.
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In this article, we’ll be diving into details about this mobility company and how it is changing the lives of aspiring drivers.
What is Moove?
Moove is a mobility fintech company driving productivity and success for mobility entrepreneurs by granting easy access to vehicle ownership for underprivileged populations who lack vehicle financing. Founded by Ladi Delano and Jude Odunsi, it is set to transform the transportation sector with its car ownership model. With Moove, drivers move from being mere renters to car owners. Established in 2020, Moove grants access to drivers through several financing options, allowing users to secure loans with repayment plans spread across 30-48 months in weekly instalments.
Moove has, since its inception, penetrated about six African markets: Lagos, Ibadan, Accra, Cape Town, Johannesburg and Nairobi and is currently operating in 19 cities across five continents. In addition to this lauding achievement and expansion, Moove Cars has completed over 2.6 million trips covering a distance of about 30 million kilometres – an impressive track record for a company that was launched just 5 years ago.
Over the years, Moove has operated with 3 impact goals highlighted below:
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Financial Inclusion
The focal goal which has guided its operation is the vision to make vehicle financing accessible to the underprivileged population, hence making them more successful and productive.
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Clean Energy
As a company of impact, Moove is dedicated to establishing the largest hybrid and Electric Vehicle (EV) fleet in the world, granting its customers greener options while contributing positively to a sustainable global world.
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Gender Equality
Moove is committed to supporting and empowering women to become successful entrepreneurs and vehicle owners with a 50% global female customer base.
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Moove’s Impact on Africa’s Mobility
Moove has, since its inception, had a tremendous impact on Africa’s mobility sector in the following ways:
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Driver Empowerment
Moove have created a pathway for ride-hailing drivers, making it possible for them to achieve their dreams of thriving in the transportation industry. These drivers no longer have to depend on car hires but are now capable of owning cars through Moove’s flexible financial plan.
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Job Creation
With the introduction of vehicle ownership, Moove is grooming a team of drivers who are dedicated to improving urban transportation and mobility in Africa.
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Financial Inclusion
Underprivileged populations who, before now, could only dream of being drivers through car hires have been given the leverage of being careful owners.
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Sustainability Activities
Moove is not just in the business of generating revenue but also creating impact through sustainable activities such as investing in Electric Vehicles (EVs) to reduce carbon emissions.
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Concluding Thoughts
Moove has become a game changer in the mobility industry because of its founders’ ability to identify a gap in the world of transportation. As it scales its operations, its impact has continued to transcend the boundaries of Africa to other continents of the world, leading the trail of digitalisation, accessibility and inclusion in the transportation industry.
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