By Mason FredrickShoppers and Business Representatives at the Lagos Trade Fair, of 2012. Photo Credit: The Business Dispatch
The more people know about and like a business, the better its chances of success. To make a small business successful, it will have to harness the power of trade shows, expos and exhibitions.
A trade exhibition is an event where businesses in a particular industry or field, gather and showcase their products and services either to other businesses or the general public. These businesses engage their current customers, attract new customers and get feedback on their offerings.
Benefits of Exhibitions
Promote Your Products: Business fairs and exhibitions normally attract a host of ready customers. People attend these fairs with intent to purchase or learn of a product or service. This poses you as a business owner with the ideal platform to promote and sell your products.
Gain New Customers: With so many people gathered, you are bound to gain new leads for your business. That is why it is important for your booth or stand to be very attractive. It is also an excellent opportunity to engage customers, get them to ask questions, test your offerings, etc.
Brand Awareness: Publicize your business brand to a crowd of people. Some of these exhibitions even attract members of the press, and your attendance will give your business enough media coverage and exposure.
Competitor Research: Competitor research is important for every business. Trade exhibitions and shows gives you the opportunity to learn what your competitors are doing, the products they are offering, how they are promoting their business, etc.
To sum it up, trade exhibitions are excellent opportunities to promote your new products, gain new customers and network with other businesses.
Trying to get your T-shirt business noticed? Looking to reach potential customers in the real world, not just online? Well, you’re in luck! In this article, we’re going to explore some effective ways to market your T-shirt business offline and grow your local customer base. Read more about Business Get Out There and Attend … Continue reading How To Market Your T-shirt Business Offline
Managing your business’s financial records is a task you can’t afford to overlook. Without proper financial recordkeeping, you could lose track of expenses, miss out on deductions, or struggle to prove your revenue if you ever need financing. Read more about Finance Maintaining organized and accurate records keeps your business finances clear, allowing you … Continue reading Tips for Managing Your Business’s Financial Records
Running a successful business today requires so much more than just having a great product or service. As a business owner, you need to be data-driven to understand what works, what doesn’t, and how to improve. This is what analytics does for you. You can use analytics to boost sales and transform your approach … Continue reading How to Use Analytics to Boost Sales in Your Business
The Connect Nigeria Business Mixer makes a return this November. The CN Business Mixer is a gathering of startup founders, corporate executives, industry leaders, and opinion shapers from across the world of commerce. This event takes place in a relaxed atmosphere, one that’s conducive to networking. And that’s the prime reason it’s held—to allow … Continue reading Elevate Your Business Through the CN Business Mixer
One thought on “Marketing Your Small Business: Benefits of Trade Exhibitions”