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The Lagos State Signage and Advertisement Agency (LASAA) is to host Africa’s most anticipated signage & outdoor conference and exhibition at Eko Hotel Convention Centre, Victoria Island, Lagos, between June 22 – 27th this year. The initiative, the first of its kind in Africa, is tagged “Sign and Outdoor Conference & Exhibition Africa (Lagos 2014).” In addition to 4,000 visitors expected for the event, about 300 exhibitors and conference participants from 30 countries drawn from Europe, Asia, America, Africa and within Nigeria will be taking part. LASAA says this maiden edition of what may become an annual international conference and exhibition in Lagos, is geared at creating a convergence of stakeholders within the out-of-home advertising industry. It will focus on trends, best practices, innovations and challenges within the Nigerian and African context. Conference participants will include advertising agencies, outdoor practitioners, media owners, signage fabricators, printers, advertisers, regulators, government officials, event companies, outdoor protection services, retailers, franchisees and marketing professionals. Speaking on this new initiative, the Managing Director of LASAA, Mr George Noah, who is steering this development said: “The objective is to provide a veritable platform for the growth and development of signage and outdoor advertising in Lagos State, Nigeria and Africa. “The event is expected to attract from within and outside the country, industry regulators, consultants, designers, researchers, brand managers, media buying agencies, event companies, suppliers, manufacturers, exhibitors in the signage, digital signage, retail signage solutions, outdoor media as well as screen and digital printing industries.” Commenting further, Noah stated that: “Our objective is to create an enabling environment that will help all players in our sector to grow their business and to keep abreast with new innovations from across the globe. Visitors and participants are expected to discover the latest developments in equipment, software, signage and outdoor materials, systems, fittings and fixtures. “Participants can maximise their time at the event by taking part in the tailored conference sessions as well as experiencing live demonstrations and networking opportunities. In addition the conference and exhibition will deliver new market breakthroughs, significant on-site sales, joint venture opportunities, new trading partners and an improved regional profile for manufacturers.” Exhibitors already committed to the event include: Rotapanel (Holland) Primedia (South Africa) Agfa (Belgium) Saga Group (Dubai) and Invent Media (Nigeria). Similar exhibitions in Dubai, London and Milan are reported to generate billions of dollars of sales for exhibitors serving the printing, signage and outdoor advertising industries.