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A Lagos-based online advertising and marketing firm, HotSauce has signed a deal to be the country rep of US media firm, ECDC for one of its social media engagement platform, Vir2o. The partnership will have HotSauce represent Vir2o in all its business interests in Nigeria. This will have HotSauce launch Vir2o in Nigeria, secure advertising and sponsorship partners, glean locally produced content, attract Nigerian online retailers and maintain the public awareness of Vir2o through localized activities and events. Speaking on the partnership, ECDC CEO, Kayode Aladesuyi, said, “We are thrilled to have secured this partnership with HotSauce because of their stellar reputation in the Nigerian market. They were named the 2012 Digital Agency of the Year by Marketing World Awards and are inaugural sponsors of the Digital Marketing Conference & Exhibition in Africa. Their client list includes high profile brands like Samsung, Pepsi and The Gambia, and we’re certain this will be a very successful relationship.” Speaking also on this, the COO of HotSauce, Dayo Adefila said, “Vir2o is a game-changing social engagement platform with an incredible array of services combining to deliver the missing oomph in interactivity we crave from existing social networks. Think of it as Social 3.0 for individuals and brands. As one of the pioneer digital agencies in Africa to successfully utilize social networks for brand building and marketing, we are delighted with the Vir2o/HotSauce partnership and are committed to building Vir2o into a valuable engagement hub for Nigerians.”