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  Over the years, most social media networking apps have evolved to include features that help in social media marketing. Business owners can now use these features to reach their audience and make sure that their clients are satisfied with the services they render. WhatsApp, as a great messaging app, has helped small business enterprises and even large corporations get better at their communication cycles with customers.
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Here are the ways businesses could use WhatsApp to engage with their customers and make their brands grow tremendously:
  1. Feedback: Businesses can create group chats for the purpose of feedback from customers who are members of such group chats. Business owners can come up with questions or create questionnaires to enable them to determine the preferences of their clients as regards the nature of their goods and services, and through their responses, improvements could be made. Feedbacks serve as an important avenue to look into customers’ complaints, reservations, and constructive criticism. When customers’ feedbacks are considered, they would become loyal to the brand, become long-term customers, and encourage them to participate in future engagements,
  2. Target Groups: Business owners who specialize in a particular product or service can create target groups for people who share similar interests. Also, if they create video content or have a hangout group chat on WhatsApp, members are bound to share such with their contacts who are non-members. This will lead to more members joining the groups and eventually becoming customers.
  3. Giveaways: People love free gifts. You can use WhatsApp to organize weekly or monthly giveaways in order to encourage traffic to your website and get more customers.
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  1. Customer Service: Since WhatsApp supports the use of text, audio, and video, you can provide a personal customer service experience and answer questions that your customers might have about your products and services. You can also upload how-to videos on your WhatsApp Status for customers who do not know the step-by-step processes involved in using your products. This would establish you as a reliable business owner and convince your customers that you acknowledge them.
  2. Instant Updates: With the help of WhatsApp Status, you can increase interaction levels with your customers by sharing news updates, upcoming events, and special promo. This way, customers can have first-hand access to useful information about your brand. Retailers can also introduce new products and services on their Status or in groups.
  3. WhatsApp TV: Any brand owner can own a special WhatsApp account to educate, entertain, or inform his/her customers using the Status feature. WhatsApp TVs are key instruments for sharing content and entertaining media to viewers.
  4. WhatsApp Business: Created with small business owners in mind, WhatsApp Business makes it easier to connect with clients efficiently whilst helping them establish their business presence on WhatsApp. The app is free to download for both Android and iPhone users.
In conclusion, WhatsApp, as a communication tool, is a platform that helps brands spread the word about their goods and services, hold valuable engagements, and learn more about their customers’ needs. Brands could utilize the features of WhatsApp to make great sales and establish for themselves an active customer base. Featured Image Source: BBC
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This article was first published on 28th December 2021

ernest-chigaemezu

Ohia, Ernest Chigaemezu is a writer, editor, and grade teacher based in Jos, Nigeria.

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