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A condiment is something such as a seasoning, that is added to some foods to impart a particular flavour, enhance its flavour, or in some cultures, complement the dish. The term originally described pickled or preserved foods but has shifted meaning over time. Condiments include native, locally produced and imported brands. Popular native seasoning in Nigeria includes ogiri, uda, locust beans, yaji, dawada and countless others. On the other hand, imported or new generation seasoning brands include, Maggi, Royco, Knorr and so on. Every day people eat food, and people love spicy food. Starting and growing a food condiment business is an exciting endeavour. According to Williams and Marshall Strategy, the sauces and mixed condiments market in Nigeria was equal to 1.76 billion USD (calculated in retail prices) in 2015. Until 2025, the sauces and mixed condiments market in Nigeria is forecast to reach 5.84 billion USD (in retail prices), thus increasing at a CAGR of 11.94% per annum for the period 2020-2025. However, there are several leading food condiment businesses in Nigeria, which can make a rising condiment business struggle. Nevertheless, with the right strategies, you can enjoy your journey towards building a powerful brand for your condiment business. In this article, I discuss 6 surefire ways to grow your condiment business.
- Invest In Quality Packaging And Branding.
- Build And Sustain A Community Of End Users.
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- Create Video Contents Through Social Media Platforms.
- Maximise The Power Of Brand Stories.
- Seek Influencer Mention.
- Network, Network, Network.
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