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For an economy to thrive, commerce must be facilitated by a marketplace that is accessible, inclusive and fair to all, both to the seller and to the buyer. This means that anybody, as long as he/she has value to offer and is willing to sell it for a price, can enter into trade, regardless of his nationality, gender, religion or age. And this also implies that he can carry out his trading activities being confident that he will not be discriminated against but have free access to market resources and free access to his potential buyer. For the buyer, it means he too can meet freely with the merchant, whose trade satisfies his need. A healthy marketplace as this is what Qeturah.com was created to serve. As a social enterprise, the vision and goals of qeturah.com are very different from other companies offering very similar services. Qeturah.com will only sell products that are made in Nigeria, by Nigerians. In reimagining commerce in the country, the company believes it is necessary to give independent, local manufacturers an opportunity to compete on an international scale. Setting up a store on their platform gives the wares the opportunity to be viewed from anywhere in the world and promises a 7-days period for delivery of goods purchased from anywhere in the world. Because social sustainability is a priority to Qeturah.com, the company encourages and proudly welcomes eco-friendly, bio-degradable and handmade products, because a healthy economy must learn to recycle and be self-recreating. Another amazing thing about this young two-year-old company is that it is not only set out to reimagine commerce in Nigeria, but to carry women along in this evolution. Qeturah.com has been helping women in business promote their brands!  This virtual marketplace boasts of a robust number of women-owned brands. Apart from being founded by a woman, up to 67% of the workforce at qeturah.com are women. If a healthy marketplace must be accessible, inclusive and fair, qeturah.com is ensuring it must be all of these to women as well.  You can visit Qeturah.com to discover emerging female-owned Nigerian brands today. In exploring creative ways to reimagine and boost commerce in Nigeria, Qeturah.com is hosting a shopping event to celebrate made-in-Nigeria brands and encourage entrepreneurship culture among school children. The trade show will hold 9th – 10th of December at Pinefield Schools, Christ Avenue, off Admiralty road, Off Admiralty way, Lekki Phase 1, Lagos. Tickets are available online for free. Visit event.qeturah.com for more information.
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This article was first published on 6th December 2017

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