In Nigeria, the question “What is your BB pin?” has replaced “What is your phone number?” It has become synonymous here with instant messaging. This is the beauty of BBM Channels, the customer engagement service being offered by Blackberry. Almost everyone in Nigeria is using BBM.
While similar to Twitter, BBM channels offer a more interactive means of reaching your customer. It allows for more characters, and pictures. It promotes a higher level of customer interaction with the ability to comment on posts, as well as having a dedicated chat room for your channel. As part of a messaging service, it offers you a wider market than you can reach with Twitter. BBM usage in Nigeria cuts across all market segments, and most users are highly engaged.
So, If you are looking for a free way to get the word out about your business, give BBM Channels a try.
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This article was first published on 14th August 2014
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