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Orange Culture is a fashion brand that causes the awakening of dead creative cells in upcoming and aspiring fashion designers in Nigeria. Like every other fashion brand in Nigeria, Orange Culture has a story to tell. Orange Culture was founded by Adebayo Oke-Lawal who is also a fashion designer. Adebayo had always wanted to be in the fashion industry since he was a little child. At age 10, his dreams came to a reality when a mini fashion store made dresses with his sketches. It was indeed an unforgettable experience for Adebayo. Orange Culture started operations in 2011. The brand was launched after Adebayo worked with several Nigerian designers. He was more than excited to turn his dreams into reality. After showcasing the label’s debut collection in Lagos Fashion and Design Week in 2011, he has been committed to translating his fashion brand into a global one. To Adebayo, Orange Culture is much more than a clothing brand, it is a movement. His brands tend to suppress the conventional men’s fashion. He believes that gender is not a barrier to creativity. His garments feature duality and interchangeability.
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Orange Culture started by creating men’s clothing. Does the brand concern itself with how its outfit makes its clients feel: creative, beautiful, or sensual? He however noticed that women began to show interest in his garment. He then decided to delve into women’s fashion. The fashion brand pays attention to the welfare and development of its staff. That is why they organize rigorous training for them. The staff is also allowed to attend fashion acquisition programs to advance their knowledge. Asides from being the CEO of Orange Culture, Adebayo worked with WOW Magazine for three years. While working with WOW Magazine, he styled celebrities such as Kate Henshaw, Rita Dominic, Munachi, Lala Akindoju, Ice Prince, etc. He has also done editorial jobs for magazines like Vogue Italia, Nataal, and many more.
Orange Culture achievements
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- Orange Culture is one of the first Nigeria Fashion brands to collaborate within the industry. They have collaborated with brands like Huawei, Dennis Osadebe, and Rokus London.
- They have created a new niche for menswear in Nigeria which has inspired brave and bold menswear fashion.
- The brand has received much international recognition and has been featured in publications such as Vogue( UK, US, ITALY), WWD, BoF, Fucking Young, Huffington Post, New York Times, CNN, BET, MTV, Vanity, Fair, ELLE, Marie Claire, L’officiel, style.com, The Guardian and The New York Times.
- Orange Culture regularly participates in Lagos Fashion and Design Week( LFDW).
- In 2015, Louis Vuitton and Moet Hennessy selected Orange Culture as one of the 20 finalists of 1221 brands that came from all over the world at a fashion show in Paris.
- Orange Culture displayed its work at the International Fashion Showcase organized by the British Council.
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