Ericsson’s Media Vision 2020 research has predicted that by 2020, there will be 50 billion connected devices, and of these, more than 15 billion are expected to be video enabled.
It was also predicted that by the year 2020, the time spent watching on-demand and time-shifted content will have reached 50:50 parity with linear and live TV.
In response to this change in viewing behaviour, Ericsson has launched its cloud DVR solution offering a unique, proven infrastructure – which allows for seamless augmentation and replacement of legacy TV services with new cloud-based services.
The solution was launched at this year’s National Association of Broadcasters (NAB) show in Las Vegas.
This development is expected to immediately position Ericsson as market leader in cloud DVR through new video storage and processing platform. However, the new platform would reduce cost and complexity in consumer homes, shrinking set-top-boxes while delivering consumers with on-demand, instant TV access.
Speaking on the new development, Ove Anebygd, the Vice President and Head of Solution Area Media, Ericsson, said that, “today’s viewers are more prescriptive than ever; they want simplicity in discovery and quick access to TV services, as well as content delivered in the highest possible quality. They also require the flexibility and speed to connect to huge libraries of content, and the ability to record and watch live and linear content whenever they choose.”
