Energen Nutritious Cereal made by Indonesian FMCG Company, PT Mayora Indah Tbk, has
been launched in Nigeria. Energen is a blend of cereal and milk, and has several vitamins and minerals useful for cells in the body. The product will be marketed in Nigeria by Inbisco Nigeria Limited. The Boss of Inbisco Nigeria Limited, Emeka Ajoiyi spoke on the Nigerian launch, saying of the product, “Easy to digest and in a handy pack Energen can be taken both at breakfast and anytime of the day and does not require the addition of extra sugar or milk, giving consumers value for their money.”
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This article was first published on 6th January 2013
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