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26th February 2025
Contemporary technologies are a defining feature of the present age. Some, like social media and mobile phones, have become fixtures in people’s lives worldwide. Others, like Artificial Intelligence and cloud computing, are quickly taking a similar place in our considerations. To make the most of them (and stay safe while doing so), you’ll probably … Continue reading 10 Useful Tech Tips for the Everyday Nigerian
24th February 2025
The surge in digital technology adoption in Nigeria has not only transformed local commerce but is also bridging the gap between domestic and international markets. Cross-border e-commerce is emerging as a dynamic trend that presents both significant opportunities and challenges for Nigerian consumers and businesses alike. Read more about Tech Expanding Market Reach and Consumer … Continue reading Analyzing Trends in Cross-Border E-Commerce for Nigerians
The Nigerian digital landscape is evolving rapidly, driven by a surge in internet penetration and mobile technology adoption. In this dynamic environment, influencer marketing has emerged as a potent tool for brands to reach their target audiences in authentic and engaging ways. As traditional marketing channels become less effective amid growing digital competition, partnerships between … Continue reading Influencer Marketing in Nigeria
Peer recommendations have emerged as a critical driver of consumer behavior in Nigeria’s rapidly digitalizing market. In a country where social ties and communal values play a pivotal role, word‐of‐mouth (both online and offline) can decisively shape purchase decisions. This article examines how social media platforms, cultural dynamics, and strategic marketing initiatives converge to harness … Continue reading Understanding the Influence of Peer Recommendations on Purchases in Nigeria
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