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Celebrities command massive followership on the internet. Check the Twitter, Facebook and Instagram accounts of Nigerian celebrities like Tiwa Savage, Tuface Idibia, Genevieve Nnaji, Olamide, Omotola Jalade, WizKid among others; they have millions of followers. It is important for them to manage their social media accounts themselves or employ a social media manager. The first step is to verify their social media accounts. If you are a Nigerian celebrity, politician or top religious/motivational figure and contemplating whether to verify your accounts or not, Jumia Travel, Africa’s No 1 hotel booking portal shares 4 reasons you should verify your social media account.facebook verification

  1. To prevent fraud. Social media accounts can now be used to promote concerts and shows that an artist is headlining. Unaware that the accounts don’t belong to the artist, they send money to the account as payment for their performance. Several celebrities have been forced to deny collecting money from anyone. This can be prevented if your account is verified.
  2. To identify fake social media accounts. As long as you are a celebrity, you will always have fake accounts in your name. Despite efforts to shut down these pseudo-accounts, oftentimes, they open new ones. These accounts can either make or mar you especially if your account is not verified. These fake accounts can share controversial posts or tweets that may damage your reputation.
  3. To authenticate your tweets and posts. Journos usually monitor social media accounts of celebrities for their comments on issues or responses to scandals. They can tweet at the celebrity in question for their opinion without leaving their office. It is easier to source these comments from confirmed social media accounts.
  4. To enhance your celebrity status. Verifying your social media accounts take several steps. These are key steps you must follow to make sure that you are the one being verified. A verified account will no doubt enhance your status and attract more engagement and followership.
 
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This article was first published on 16th July 2016

adeniyiogunfowoke

Adeniyi is a freelance writer and journalist, radio freak, news junkie and budding photographer. He writes on tech, tips and travel for Jovago. Connect with him via Twitter @sleeksavvy.

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