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As arrangements towards the successful hosting of the 2014 edition of the Nigeria Fashion Week heat up, more and more partners are identifying with the event. The latest are Carlo Rossi and global automobile brand, Kia from Dana Motors. Nigeria Fashion Week, which is celebrating its 12^th edition, is put together by Legendary Gold Limited in collaboration with the Federal Ministry of Trade & Investment, Culture & Tourism, Nigerian Export Promotion Council and the World Fashion Organization. It is scheduled for the 19^th – 21^st November 2014 at the Lagos Oriental Hotel. The Nigeria Fashion Week is the biggest fashion event in Nigeria with reputable national and international partners and collaborators. It has been a huge platform for manufacturers of garments, fabrics, fashion accessories, hair and beauty products to display their outstanding capabilities. Annually, it brings stakeholders in the fashion, beauty and hair industries together with the goal of creating a vibrant market by linking manufacturers, wholesalers, retailers and the end users. The Nigeria Fashion Week over the years has been able to reorient practitioners in the Nigerian fashion industry to be locally inspired by using locally made fabrics, accessories and designs. It annually prepares local producers of textiles, garments and fashion accessories for the international markets of Paris, Milan, New York etc. Over the years, it has transferred appropriate knowledge to small and medium scale entrepreneurs in the various fashion vocations through its workshops. This has created jobs and expertise for fashion designers, tailors, models, hair stylists, make-up artists, fashion photographers, producers of shoes, bags, jewelries etc. Carlo Rossi, which first debuted in Nigeria in 2002, is a globally successful wine brand, occupying no. 1 spot in many of the markets it operates. It currently sells in 75 countries around the globe including 10 African markets, Russia, Asia and the USA. Carlo Rossi is now a leading wine brand in Nigeria because of its deliciously smooth taste which makes it easy to enjoy. The Carlo Rossi brands include the crisp and fruity Carlo Rossi White, sweet and refreshing Carlo Rossi Rosé and deliciously smooth Carlo Rossi Red. Carlo Rossi is the ideal choice for those who are fashion conscious and choose brands with international class. Carlo Rossi adds a touch of affordable style to your life with its eye catching packaging. That’s why this collaboration between Carlo Rossi and Nigeria Fashion Week is a perfect partnership. The highlight of Nigeria Fashion Week 2014 is the participation of Spanish highly acclaimed international designer, Agatha Ruiz de la Prada. She is going to be showing her latest summer collection as the headline Special Guest designer on the last day of the fashion week. With various lines which include Women, Men, Children, Shoes, Bags, Perfumes etc, Agatha Ruiz de la Prada has presence in 140 countries around the world with stores in Madrid, Barcelona, Paris, Milan, New York etc. All Nigerian and International participants in the 2014 of Nigeria Fashion Week will enjoy the luxury drive of Kia who is the official car company of the event. According to Peter Ayewoh, Marketing Manager of Kia Nigeria, ‘We at Dana Motors KIA Nigeria are very delighted to support a Nigerian initiative and we believe celebrating and partnering with the organizers of the Nigeria Fashion Week is a testament to this. We are proud to be the official car sponsor of the NFW 2014. We are always looking for ways to support causes that are Nigerian hence KIA is now made in Nigeria. The Power to surprise is in our DNA and our promise is to always be the best.’ Media partners of NFW include AIT, Ray Power, Primetime Africa, Soundcity, On TV, Spice TV, WAP, Hip TV, Video Fashion, Ben TV, Ovation International, Global Excellence, CKN, Connect Nigeria, Zen Magazine, Yes Magazine, National Encomium, Paparazzi, Iroking etc. Just as always, Nigeria Fashion Week 2014 kicks off with a networking cocktail a day before the fashion week opens. This year’s networking cocktail will be hosted at the Residence of the Commercial Councellor of the Austrian Embassy. In attendance will be all international guests, designers, buyers, partners and the media.