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Media entrepreneur and young African leader, Chude Jideonwo has kicked off the global tour for his new book. A book reading for the book, Are We the Turning Point Generation? held on Saturday, 17 May 2014 at the University of Witwatersrand, Johannesburg, South Africa. The event, which attracted young leaders from across Africa, was hosted by Media Advocacy and Development Initiative (MAD Initiative). “I was starting to give up on Africa but after this reading I am challenged,” said Mahlatse Masimene, from South Africa. “This is further evidence that Africa is the future – I am so happy I heard these words,” said Rosina Mabapa a student of Wits University, who also attended the event. This book reading officially kicks off the book tour which will span major world cities including Abuja, Port Harcourt, Berlin, London, Washington DC & New York taking the message the book shares to young African leaders and change-makers the world over. “Are We The Turning Point Generation? Is a collection of essays written by renowned entrepreneur and young leader, Chude Jideonwo. The book aptly captures the evolution of youth-led ideas in managing Africa’s leadership and social development challenges. The book will be launched in Lagos at the Federal Palace Hotel, Victoria Island on Sunday, 25 May. About Chude Jideonwo Named by Forbes as one of Africa’s 30 best entrepreneurs under 30, Chude Jideonwo’s career is centred on using the media as an active tool to galvanise a generation of Africans to action. He is Managing Partner of RedMedia Africa, owners of The Future Africa Awards Africa & Summit, Y! Africa, and YNaija.com; and founding Executive Director of The Future Project, which empowers young people across Africa through leadership and enterprise. In 2010, he founded EnoughisEnough Nigeria, which has become the country’s foremost good governance group for young Nigerians. A lawyer and award-winning journalist, he has a Master’s Degree in Media and Communication from the Pan-African University. He is a Global Shaper with the World Economic Forum and sits on the boards of the Oando Foundation and Microsoft4Afrika. About Red Media Africa Red Communication is a PR & Communication firm under the parent company, RED. An innovative media group focused on Africa, RED’s vision is to excite and empower an evolving generation through the media’s limitless possibilities. Built across tools and platforms, its Communication Division holds Red Communication, Red Marketing and Small & Medium, and YouthConnect; and its Content Division holds the Y! brands, including Y! TV, Y! Magazine, YNaija.com, Teen Y!, Y! 2015, the Y! Tech 100 and the Y! Annual Black Ball/Y! 100 Most Influential List. It also anchors a development firm, The Future Project Africa, which co-presents Africa’s leading youth platform, The Future Awards Africa, and other projects including the Nigeria Symposium for Young & Emerging Leaders and The Future Enterprise Support Scheme.