Nigerian singer and actor turned business man, Banky W, has been unveiled as an Uber brand ambassador.
Country Marketing Lead for Uber in West Africa, Margaret Banasko, explained how careful deliberation went into the choice of brand ambassadorship.
“We decided to go into partnership with Banky W because we recognize the fact that he’s a well-respected artiste and has his hand across multiple industries including music, film, production and enterprise. He is incredibly engaging on social media and has a great rapport with his fans—characteristics that are extremely important to us as a brand that cares deeply about its customers.”
— Banasko
Banky W is the first Nigerian musician to be awarded such honor. He couldn’t hide his excitement and took to his Instagram page to express his delight:
Adepeju Adenuga is a writer (considering where you are reading this, makes perfect sense). She holds a Masters Degree in Literature in English from the University of Lagos.
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