The Lean Startup Method: How to Build a Successful Business with Minimal Resources in Nigeria
Starting a business can be overwhelming, especially when resources are limited. However, one approach that provides a practical approach to entrepreneurship is the Lean Startup Method. Read more about Business The Lean Startup method is simple, it argues for building a viable business while minimizing waste and adapting based on customer feedback. Whether you’re […]
How To Maintain Your Mental Health as a Nigerian Entrepreneur
Running a business can be tough. As an entrepreneur, you’re constantly balancing multiple roles and responsibilities; from managing staff and customers to dealing with unstable infrastructure and economic challenges. While all this can help you grow, it can also take a toll on your mental health. Last Thursday, October 10th, was marked as World […]
Failing Forward: How to Turn Your Failures to Your Advantage
Failure is something that almost every one of us fears, and never want to be associated with. But what if I told you that failure could be the stepping stone to your success? Imagine a scenario where your failures become the fuel that powers you to your goals. Read more about Personal Development A […]
How Storytelling Marketing can set Your Startup Apart from the Competition
In a competitive business world, it’s challenging to capture the attention of potential customers when many businesses offer similar products or services. To stand out, storytelling marketing can help your startup differentiate itself by crafting a compelling narrative around your brand, building strong connections with your audience, inspiring loyalty, and ultimately driving business growth. […]
Building a Word-of-Mouth Marketing Strategy that Works in Nigeria
As a businessperson, a winning marketing strategy does not focus on just one thing but one that explores multiple other strategies. Until you realize this, you may be leaving money on the table that could come from other means. One area that many businesspersons make this mistake in is ignoring the impact of word-of-mouth […]
How to Generate AI Images for Your Brand
If you’ve been following tech news, you’ll agree that AI is the current focus. ChatGPT has led the way in AI use, creating written content and more. AI tools, like ChatGPT, can also generate high-quality images for your brand’s marketing needs. People remember 65% of the visual content they see, compared to just 10% […]
4 Ways to Improve Your Business’s Online Presence
In today’s digital world, having a solid online presence is one of the non-negotiables when it comes to doing business. With more and more people online these days, about 70% of your potential customers are more likely to first check your business online before deciding to engage with you. So, if your online presence […]
Strategic Partnerships: Why You Need Them as a Nigerian SME
The English poet John Donne’s famous statement “No man is an island” emphasizes the importance of partnerships in the business world. SMEs in Nigeria face challenges such as navigating the economy and tough competition. Strategic partnerships can help SMEs expand their reach and grow their businesses. Read more about Business What Are Strategic Partnerships? […]
Business Risk Management: How You Can Navigate Challenges as A Small Business Owner
Running a small business in Nigeria comes with its fair share of challenges. From fluctuating market conditions to unexpected economic changes, there’s always something to worry about. However, one thing successful business owners have in common is how they manage risks. Business risk management is simply anticipating potential challenges and finding ways to navigate […]
How to Stay Motivated When Building Your Startup in Nigeria
Building a startup anywhere is tough. In Nigeria, due to certain other factors, building a startup can sometimes feel like an uphill task. Entrepreneurs in Nigeria deal with limited infrastructure, unreliable power, and the challenges of raising funds. This is why many entrepreneurs struggle with staying motivated. To help you with your entrepreneurial journey, […]
Building the Ultimate CEO Mindset: Personal Growth Strategies for Nigerian Business Leaders
Becoming a successful business leader goes beyond just setting up a business or having a great business idea. It requires cultivating the right mindset, what I refer to as the “CEO Mindset.” A mindset that drives personal growth, resilience, and leadership. This article explores key personal growth strategies to help develop the CEO mindset, […]
The Silent Growth Killer: How Poor Financial Literacy Can Kill Your Business
Starting a business is exciting, but growing and sustaining a business aren’t. This is because growing a business requires more than just a great product or service. One key element that first-time entrepreneurs often overlook is poor financial literacy and its impact on their business. Read more about Business This lack of financial knowledge […]
Tax Planning Tips for Small Business Owners in Nigeria
As a small business owner in Nigeria, understanding tax obligations is crucial for your business’s survival and growth. Nigeria’s tax laws are complex, and many SMEs struggle to plan their taxes effectively. Despite managing various business tasks, it’s important to have a well-thought-out tax plan to avoid penalties, reduce tax liabilities, and ensure compliance. […]
The Dos and Don’ts of Sending a Professional Email
Email is a key part of effective communication in the business world. This makes writing professional emails a vital skill for everyone working in a professional setting. Whether you are a business person dealing with clients or business partners, or you are an employee dealing with colleagues and bosses, how you craft your email […]
5 Ways Technology is Simplifying Business Operations in Nigeria
The advancement in technology we are experiencing today is making life easier in many ways including simplifying business operations. Businesses in Nigeria are increasingly relying on digital tools to accomplish daily business tasks, and operations, and to stay competitive. Read more about Business This post highlights five (5) impactful ways technology is simplifying business […]
Tax Identification Number (TIN): What You Need to Know
One of the things that confuse most Nigerians is the Nigerian tax system and how to ensure they’re doing it right. If you’re on this table, you probably have heard about the Tax Identification Number (TIN), especially if you’re a business owner or a salary earner, and maybe even wondered what it meant. Read […]