5 Smart Money Moves to Make in Your 20’s
1st June 2025
When in their 20s, most youths live carefree lives without a care in the world about what to make of their finances. Some of them, under the guise of the mantra, “We live to fight another day”, spend recklessly. For them, the goal is simple – live and enjoy life at its fullest, but … Continue reading 5 Smart Money Moves to Make in Your 20’s
What Is Green Technology (GreenTech)?
In recent years, a prevailing topic that has been on the lips of most people is climate change. The issue of climate change is one that has affected the world’s ecosystem, whether in developed or developing countries. Mainly caused by the activities of man in his environment, including pollution and natural resource depletion, climate … Continue reading What Is Green Technology (GreenTech)?
The Dark Side of Technology: Ethical Dilemmas in an Innovative World
Technology and Innovation are seen as the hallmarks of progress and have revolutionised the way we live, work and connect. With all their potential and bright side, these innovations are not without their dark side. Read more about Tech Imagine feeling watched through your smart devices or AI misusing the data of users, hence … Continue reading The Dark Side of Technology: Ethical Dilemmas in an Innovative World
You Can’t Sell What No One Knows: 4 Reasons Your Sales Are Crawling
29th May 2025
If there is one thing small businesses struggle with, it’s visibility and sales. Imagine creating a product or service you believe to be a hot cake, yet all you get are cold leads. Your product is loved by some users, but nobody else seems to notice it. It is at this point that self-doubt … Continue reading You Can’t Sell What No One Knows: 4 Reasons Your Sales Are Crawling
6 Toxic Money Beliefs that are Crippling Your Finances
Have you ever wondered why it seems like some people effortlessly attract money while others are constantly struggling to make ends meet? That’s because money is not the problem – your mindset is. Our mindset is the incubator of our reality, and we can only have what our minds can dare to imagine. Most … Continue reading 6 Toxic Money Beliefs that are Crippling Your Finances
Disrupt or Die: How Innovative Strategies Are Shaping the Future of Business
The history of the world has been filled with stories of companies and innovations that, when they were introduced, disrupted their industry or even the entire world. Consider Ford Motors and its impact on the automobile industry. Read about the story of McDonald’s and how it disrupted the fast food industry. A disruption that … Continue reading Disrupt or Die: How Innovative Strategies Are Shaping the Future of Business
5 Timeless Business Strategies That Guarantee Success
The main desire of any entrepreneur is to ensure the long-term success of his or her business. This long-term success requires a number of things to be attainable. According to Mark Zuckerberg, the founder of Facebook and its parent company, Meta, “I am here to build something for the long term. Anything else is … Continue reading 5 Timeless Business Strategies That Guarantee Success
Branding: A Business Strategy Tool for Building Powerful Brands
If you’ve ever wondered how customers view a particular company and how to change your customers’ perception of your company, the answer is branding. In today’s competitive business world, branding is a strategic tool which differentiates a business from its competitors and determines the way it’s perceived by its target audience. Building a powerful … Continue reading Branding: A Business Strategy Tool for Building Powerful Brands
7 Common Business Strategy Mistakes You Should Avoid
28th May 2025
Like Michael Porter once said, “The essence of strategy is choosing what not to do”. Most times, it is important to know what not to do to avoid pitfalls capable of sinking your business even before you start. It will be a shame to fall flat simply because you failed to conduct appropriate research … Continue reading 7 Common Business Strategy Mistakes You Should Avoid
Marketing and Sales: What are the differences?
Marketing and sales are two words often used interchangeably in the business world, yet with their distinct meanings. Marketing and sales are two different business roles upon which the success of any business is built. Though different, these two concepts have a point of convergence, which is to drive business expansion and increase revenue. … Continue reading Marketing and Sales: What are the differences?
The Psychology of Social Proof
27th May 2025
Can you recall every moment you’ve bought an item from your favourite online shopping platform and how you look for products with reviews before making a purchase decision? That is social proof. Read more about Business The truth is that most customers read reviews before deciding whether or not to make a purchase. They … Continue reading The Psychology of Social Proof
Side Hustle Vs. Passive Income: Which is Better for Financial Growth?
The subject of Side Hustle Vs. Passive Income has become a controversial issue, with people having differing opinions on which is better for financial growth. While a lot of people believe that having a side hustle is more beneficial, others tilt their opinions towards passive income generation. Read more about Finance The truth is … Continue reading Side Hustle Vs. Passive Income: Which is Better for Financial Growth?
6 Practical Strategies to Overcome Financial Stagnation
A friend of mine, let’s call her Juliet, reached out to me recently, lamenting profusely that she was tired of working. What’s the essence of working when she doesn’t even know where the money is going to go? According to her, immediately after her salary gets paid, she already has so many bills waiting … Continue reading 6 Practical Strategies to Overcome Financial Stagnation
How Bamboo Is Revolutionising the Investment Market
In the past, there was barely enough information on investment platforms, strategies or processes; hence, people easily fell prey to different schemes and scams. For many Nigerians, the stock exchange market seemed like a complex idea, making it hard for people to navigate. However, in recent years, the rise of Fintech has changed the … Continue reading How Bamboo Is Revolutionising the Investment Market
Talk About Money with Your Intended Spouse
29th March 2025
If you’re in a serious relationship and considering marriage, financial conversations with your intended spouse should be a top priority. Studies show that financial issues are one of the leading causes of divorce worldwide. Read more about Finance Money can make or break a relationship. It influences lifestyle choices. That’s why you need to … Continue reading Talk About Money with Your Intended Spouse
Tips to Manage Your Personal Finances as a Young Nigerian
It can be tough managing your finances as a young Nigerian, especially with rising costs of living, unstable income, and economic uncertainties. But if you don’t take control of your money now, you might struggle financially in the future. It doesn’t matter where your major source of income is from—whether you’re earning a salary, … Continue reading Tips to Manage Your Personal Finances as a Young Nigerian
Practical Tips for Overcoming Self-Doubt and Impostor Syndrome
28th March 2025
Ever had that feeling that you’re not good enough, even when you’ve probably worked hard to get where you are? Let’s say you landed a great job, started a business, or achieved a milestone, yet there’s this small voice in your head that keeps whispering to you that you don’t deserve it. Read more … Continue reading Practical Tips for Overcoming Self-Doubt and Impostor Syndrome
How to Rebuild Your Confidence After Facing Setbacks
One of the common occurrences of life is challenges. At some point in life, you will experience setbacks. These could be losing a job, failing an exam, a business collapsing, or even personal disappointments. Read more about Business When this happens, it’s easy to feel like you’re not good enough or that you’re a … Continue reading How to Rebuild Your Confidence After Facing Setbacks
Stop Giving Discounts and Start Building Customer Loyalty
As a small business owner in Nigeria, you’ve probably found yourself offering discounts just to attract customers. It seems like a quick way to boost sales, but is it helping your business grow? Read more about Business The hard truth is that constant discounts can devalue your brand, reduce your profit margins, and attract … Continue reading Stop Giving Discounts and Start Building Customer Loyalty
Why You Can Never Win the Price Game as a Small Business Owner
27th March 2025
Have you ever felt guilty for charging what you truly deserve for your products or services? You’re not alone. Many small business owners in Nigeria experience this. Some customers believe that because you run a small business, your prices should be rock-bottom low. Others might even guilt-trip you with statements like, “I know 10 … Continue reading Why You Can Never Win the Price Game as a Small Business Owner
How to Set Profitable Prices for Your Products and Services as a Small Business Owner
As a small business owner in Nigeria, one of the biggest struggles you’ll face is setting the right price for your products or services. Consumers are price-sensitive because of Nigeria’s economic situation. If you set your prices too high, you risk losing customers to competitors. If you set them too low, you may struggle … Continue reading How to Set Profitable Prices for Your Products and Services as a Small Business Owner
How to Set Profitable Prices for Your Services As a Freelancer
Freelancing can be an exciting and rewarding career, but pricing is one of the biggest struggles most freelancers face. Set your price too low, and you undervalue your work; set it too high, and you risk losing clients. The trick? Set profitable prices. Read more about Business If you’ve ever had a client tell … Continue reading How to Set Profitable Prices for Your Services As a Freelancer
How to Recover from a Business Failure and Start Again
26th March 2025
No one starts a business expecting it to fail, but the truth is, many businesses don’t survive long. Available statistics show that about 80% of Nigerian SMEs fail within the first five years. Reasons for this failure include poor financial management, lack of market demand, and economic instability. Read more about Business However, as … Continue reading How to Recover from a Business Failure and Start Again
How to Overcome the Fear of Starting a Business
One of the common fears people have is starting a business. This is because starting a business can feel like going swimming in the River Niger. When you approach it, you suddenly become unsure if you should dive in. You think about the risks involved, such as losing money, failing, and what people will … Continue reading How to Overcome the Fear of Starting a Business
How to Attract More Customers to Your Business Without Spending on Ads
One of the challenges that small business owners face is managing their limited resources to ensure they stay afloat and profitable at the same time. Big brand businesses have the budgets to spend on ads and attract more customers to their businesses. These help them market their products continually year out. A leisure that … Continue reading How to Attract More Customers to Your Business Without Spending on Ads
Why Most Nigerian Startups Fail and How to Succeed Instead
Starting a business is both exciting and scary. It’s exciting because it gives you a form of bragging rights, but the harsh reality is that most startups don’t survive beyond the first few years, and that’s why it is also scary. Read more about Business According to a report titled “Perception Study: Efficiency and … Continue reading Why Most Nigerian Startups Fail and How to Succeed Instead
How to Build Stronger Professional and Personal Relationships
15th March 2025
Donald Trump has been sworn in for the second term as President of the United States of America. You know that already, so that’s not what I want to share with you in this post. What I want to share is something important which I have noticed in Trump’s life. If you have listened … Continue reading How to Build Stronger Professional and Personal Relationships
How to Overcome Laziness and Boost Productivity in 2025
Laziness is something we’ve all struggled with at some point. You set goals, make plans, and even get excited about them but when it’s time to take action, you suddenly feel tired, distracted, or unmotivated. In this article, we’ll consider some practical ways to overcome laziness and boost your productivity this year, 2025. 1. … Continue reading How to Overcome Laziness and Boost Productivity in 2025
Self-Awareness and Why It Matters for Your Growth?
Self-awareness is a combination of two words – self and awareness. Self – about you as an individual when you are speaking of or making reference to yourself. Awareness – knowledge of a thing or subject. Read more about Personal Development Based on the definitions of the two, Self-Awareness could then be said to … Continue reading Self-Awareness and Why It Matters for Your Growth?
The Two Types of Self-Awareness: What You Need to Know
In 2020, I held a special training session for people on the subject of self-awareness. While carrying out research in preparation for that training, I made a number of discoveries. I will be sharing one of these discoveries in this post. Read more about Personal Development You probably have met someone who claims to … Continue reading The Two Types of Self-Awareness: What You Need to Know