Specializing in a Niche Could Be the Best Strategy for Startups
The Nigerian market is very competitive and has many established brands dominating it. This often means that if you’re new to the game and want to find your way through, the odds are already stacked against you. Read more about Business One mistake that most new entrepreneurs make is that they spread out themselves, […]
How Chekkit is Combating Counterfeit Drugs in Nigeria
According to the United Nations Office on Drugs and Crime (UNODC), almost 500,000 are killed every year in sub-Saharan Africa by fake medicines. Counterfeit drugs are a pervasive issue in Nigeria, with studies indicating that a significant percentage of medications in circulation are either substandard or falsified. This alarming trend poses a significant threat […]
From Idea to Impact: The Journey of Ecotutu in the AgriTech Space
A significant portion of the agricultural produce in Nigeria (up to 45%) is lost post-harvest due to inadequate storage and preservation methods. This not only affects farmers’ incomes but also contributes to food scarcity and economic challenges. Read more about Agriculture Ecotutu is a Nigerian cleantech company working on addressing this pressing issue. The […]
Flutterwave Now Helps Businesses Expand to 35+ Countries and 150+ Currencies
If you run a business in Nigeria, you will agree with me that it is very tough expanding beyond your local borders. You have so many barriers including currency restrictions that could limit your vision for scaling globally. Read more about Business However, Flutterwave, Africa’s leading fintech company, is breaking down those barriers in […]
The Top-Performing Business Sectors on Flutterwave in 2024
Flutterwave, one of Africa’s leading payment solutions recently published its 2024 report, highlighting the top-performing business sectors that dominated transactions on its platform. From fintech and e-commerce to transportation and education, these industries showed resilience and growth despite the economic uncertainties that marked the year 2024. In December alone, over 26 million transactions worth […]
How to Start Your Personal Growth Journey in the New Year 2025
The year 2024 is now in its last days and soon a new year, 2025, will be upon us. You’re likely thinking about making meaningful changes in your life, career, business, relationships, or finances. One thing that can ensure you’re able to effectively cater to all the important aspects of your life, whatever they […]
Important Personal Growth Goals for a Fulfilling Life in the New Year 2025
As we get set for the new year, 2025, I know you are already wondering what the year will offer and how it will look for you. An American computer scientist once said, “The best way to predict the future is to create it”. So, if you’re going to have a fulfilling 2025, it […]
The Rise of Micro-Influencers in Nigeria: How to Use Local Influencers for Big Impact in Your Business
Social media has arguably produced more influencers than any other media known to man. In recent years, we’ve seen a significant rise in what we could call micro-influencers in Nigeria’s social media space. These micro-influencers are people with smaller yet loyal and engaged followings. Read more about Business Unlike larger influencers or celebrities, micro-influencers […]
Tips for Managing Your Business’s Financial Records
Managing your business’s financial records is a task you can’t afford to overlook. Without proper financial recordkeeping, you could lose track of expenses, miss out on deductions, or struggle to prove your revenue if you ever need financing. Read more about Finance Maintaining organized and accurate records keeps your business finances clear, allowing you […]
How to Use Analytics to Boost Sales in Your Business
Running a successful business today requires so much more than just having a great product or service. As a business owner, you need to be data-driven to understand what works, what doesn’t, and how to improve. This is what analytics does for you. You can use analytics to boost sales and transform your approach […]
Borrowing From Friends or Family? Read This First
Each one of our have times when it gets tough, and you need quick financial help. Duing these times, borrowing money from friends or family may seem like the easiest solution. After all, these are the people who care about you the most, and approaching them for a loan feels less complicated than dealing […]
Are You a Graphic Designer? Here’s How You Can Earn Extra Income Selling Your Designs on Printivo
Selling your designs on Printivo is worth it. Being a graphic designer in Nigeria can be challenging. After years of learning and perfecting your graphic design skills, you’re now ready to start taking clients, only to struggle to find clients. Read more about Business And then you find a client, they want you to create […]
PricePally: Nigeria’s Food E-commerce Platform for Bulk Food Buying
Purchasing fresh food in bulk in Nigeria is often challenging and time-intensive, particularly in densely populated cities like Lagos, where a single shopping trip can take an entire day. Shoppers must account for hours in traffic and the crowded atmosphere of open markets. PricePally addresses these challenges by simplifying the food supply chain, offering […]
Personalized Marketing: What It Is and Why You Should Use It for Your Business
Businesses today are constantly looking for ways to stand out from the competition and grab their customers’ attention. And with the advancements in technology, this has even become more difficult as businesses don’t have other businesses alone to worry about but also other contents out there. If you are a business owner and you’ve […]
Your LinkedIn Company Page is Dead Weight Without These Analytics Hacks
Your LinkedIn company page may have a polished look and consistent posts, but if you’re not using analytics, you’re scratching the surface. The truth is, that making decisions based on data is what sets successful businesses apart from the rest. This data-driven decision-making is not limited to only your day-to-day operations but also your […]
Go Viral or Go Home: The Secret Blueprint to Building a Social Media Empire
Social media has transformed significantly, prompting both businesses and individuals to seek ways to go viral. With millions of active users on platforms like Instagram, Twitter, and TikTok, achieving virality is a cost-effective strategy to capture attention, grow your follower base, and boost influence, making it easier to sell products and services. The key […]